Dawn Richard Revamps Her Brand

Dawn Richard has tweaked her brand just a bit as she dropped a new song Thursday. The former Danity Kane member revealed on Twitter that she would be going by just her first name for a while. It was a little bit of a retroactive announcement as she’d already released her new single “Genocide” under the abbreviated name.

If you’re having a little trouble making sense of “Genocide,” she broke it down for Vibe magazine, stating:

“The world is on fire. In light of the absurd amount of deaths and riots happening, it felt only natural to stand and say this is enough. Watching the appalling things said by Fox News, Donald Trump, and multiple others with social power, I feel the need to riot and protest in my own way. I immediately went to the studio to voice my frustrations. This isn’t a single. This isn’t meant to be mainstream. It’s meant to make people stand. To make them feel. To make them go out and peaceful rally together for change. This is the new Genocide and I won’t stand by and say nothing anymore.”

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