Legendary rap girl group Salt-N-Pepa performed at the launch of Lane Bryants #ImNoAngel lingerie campaign launch Monday and the hip hop divas were all about celebrating curves and causing a stir.
Performing on a double decker bus with the plus size campaign models, Sandra “Pepa” Denton and Cheryl “Salt” James rapped some of their hits like “Push It” and “Shoop” as they drove through the Flatiron District in Manhattan on a bus filled with women with curves for days. Behind them were models like Ashley Graham, Marquita Pring, Victoria Lee and Candace Huffine, who danced around in t-shirts with the “I’m No Angel” slogan; perhaps a not-so-subtle dig at Victoria’s Secret’s Angel campaign?
Victoria’s Secret’s famous Angel campaign has come under fire in the last few years for their super skinny models and their unwillingness to feature curvier gals. But Lane Bryant’s new campaign was all about showing off curvy models of different shapes and ethnicities, and even one model, Elly Mayday, who proudly shows off her scars from battling ovarian cancer.
Salt-N-Pepa have always been supportive of body positivity and it seems their headlining performance for the retailer, which carries sizes 14-26, caused quite a stir. On social media, #ImNoAngel, the hashtag for the campaign was trending well into Tuesday, with Instagram videos and tweets showing off the models and rappers looking fab and on fleek.
“Lane Bryant is thrilled to have had Salt-N-Pepa’s help in celebrating our #ImNoAngel campaign in New York City,” Lane Bryant CEO and President, Linda Heasley said in a statement. “Our brand has begun to change the conversation of traditional notions of beauty, and we are excited to break the mold of how society defines sexy.”
Check out the video for the campaign here: