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Believe it or not, beauties, there’s a formula for nearly every natural hair video you’ve ever seen.

Akilah Hughes (aka YouTuber Smoothiefreak) has noticed a pattern among her fellow naturalistas. There’s only so may ways you can do a two-strand twist or a bantu knot-out, but there are thousands of videos about these and other natural styles!

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No one’s really revolutionizing natural styling, so there’s got to be some overlap, right? Well, Akilah has cracked the code in the clip below, and she’s hilariously correct!

We’ve lost count of how many times we’ve seen hair scrunching and all the minutes lost looking at endless posing. Although to be fair, all of the twirling is entirely necessary because how else are you going to see the entire head?!


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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.