Marriott International recently launched #LoveTravels, a multicultural campaign that conveys the company’s commitment to make everyone feel comfortable being who they are, everywhere they travel. To bring #LoveTravels to life, Marriott has partnered with photographer Braden Summers to share exclusive and powerful images celebrating inclusion as part of its new Lesbian, Gay, Bisexual and Transgender (LGBT) social media and marketing campaign. Summers’ unique ability to capture warmth and emotion perfectly communicates the company’s welcoming approach to hospitality.
#LoveTravels features visually stunning images that will be displayed as building wraps at five hotels in Washington, D.C., a series of print ads in LGBT media, an online portrait gallery and display ads in cities throughout the U.S. A key element of the campaign includes portraits of Jason Collins, professional basketball player; Geena Rocero, fashion model and social advocate; and Talisha Padgett-Matthews, a Marriott associate.
“#LoveTravels is a universal theme we believe is shared by all cultures and communities and truly represents our company’s philosophy and values. We also want to encourage our guests and travelers around the world to share their own journey and story through #LoveTravels @MarriottIntl. Braden’s work so beautifully illustrates the inclusiveness and equality that we embrace,” said Kristine Friend, senior director, segment marketing. “We are committed to ensuring that all of our guests feel comfortable at all of our hotels and are proud to stay with Marriott.”
Elements of #LoveTravels will be featured on the Marriott LGBT website Marriott.com/gaytravel and at key Gay Pride events in Washington, San Francisco and New York City.
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