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Beauties, we know you’re busy, but this month there’s a great excuse to give yourself a minute of your own time! My Black Is Beautiful (MBIB), a community of Black women who celebrate everything that makes them beautiful, is launching a 30-day “Beauty in Action” challenge that kicks off today (March 10).

“Beauty in Action” is an amazing campaign that encourages and celebrates the efforts of young Black girls who put their beauty into action to benefit their community. Use #BIAJourney on Facebook, Twitter and Instagram to show us YOUR “Beauty in Action” by uploading a 30-90 second video that focuses on a different “Beauty in Action” challenge each day. This is a challenge, yes, but it literally gives you a minute, to a minute and a half to focus on your own beauty, everyday. There’s nothing more beautiful than that!

Examples of specific days as part of the “Beauty in Action” challenge include:

Day 1: Own My Beauty – Learning to love yourself: The more I love me, the more that love returns to me.

Day 2: Set Your “Champion” Free: Remind yourself that you can live the dream and that anything is possible.

Day 3: Each one of my choices has helped me: Share seven of your accomplishments and how they have made you the woman that you are.

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In a world where beauty is often defined by one’s outer exterior, MBIB is paving a path towards a new standard of beauty. In its second year of its Imagine A Future program–which seeks to reach and teach one million Black girls to believe her Black is Beautiful. MBIB is challenging its community of Black women to redefine what it means to be beautiful on their own terms and by their own actions…and to put their “Beauty in Action.” The challenge will encourage Black women to use daily ideas, inspiration, tools and resources to showcase that their beauty goes deeper through strength, spirit and giving back. As studies show that a habit is formed after 21 days of consistently practicing a behavior, it is MBIB’s hope that consumers will strive to put their beauty in action on a daily basis, after the 30-day challenge ends.

Also, as part of the “Beauty in Action” challenge, MBIB will also embark on a four-city tour (Atlanta, Dallas, Chicago and DC/Maryland) in search of the new faces of beauty. Unlike a typical pageant, these ambassadors will be selected based upon how they display their beauty in action, such as their community commitment and empowerment of their peers. MBIB celebrity ambassadors (Coco Jones, Tatyana Ali and Lisa Nichols) will serve as honorary judges for the ambassador search.

So are you ready to join us on this “Beauty in Action” challenge?!

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