Myeisha Essex is in love with all things pop culture, thanks in large part to her hometown. This Los Angeles native has an encyclopedic knowledge of the entertainment industry and she loves a good trivia game. She received her bachelor’s degree in journalism and media studies from Bennett College for Women and her master's from the Columbia University Graduate School of Journalism. Her work can be found in Sister 2 Sister, Harlem World Magazine, Clutch and on Essence.com. When she's not keeping up with the news or learning Beyonce's latest dance moves, she enjoys watching stand-up comedy on YouTube! Follow her on Instagram @more_about_me
“The fragrance concept is about female empowerment and finding the inner strength that makes women so beautiful,” revealed Marsha Brooks, vice president of global marketing for Coty Beauty. “She has done a lot of fruity florals. She’s done gourmands. Pulse was this electric citrus-y floral. This is sexy and sophisticated. We tested it in multiple countries with excellent results.”
RISE is the third fragrance for the 32-year-old pop star, following 2009’s Heat and 2011’s Pulse. The new bottles — available in 0.5 oz, 1.0 oz, and 1.7 oz sizes — will be shipped to over 30,000 retailers just in time for Valentine’s Day.