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Jay Z wasn’t playing games when he coined the hash tag #NEWRULES

Instead of the traditional press route to premiere his video for ‘Holy Grail’  Jay Z debuted the Anthony Mandler directed  five minute clip, featuring Justin Timberlake, via his Facebook page.

Clad in all black wearing  a heavy gold rope, Mr. Carter can be seen in a dark mansion watching the famous Mike Tyson and James “Buster” Douglas rumble.

Peep the video.

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Jay Z Debuts ‘Holy Grail’ Video On Facebook  was originally published on giantlife.com

For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.