Looks like love is in the air for actor Evan Ross and songstress Ashlee Simpson.

Earlier this month, the suspected lovebirds were photographed leaving the Roosevelt Hotel in Hollywood, and yesterday they were all boo’d up at the launch of the Jessica Simpson’s Fall 2013 Campaign in New York City.

“Ashlee was there for work, so she was mingling with the guests,” according to ABC. “Evan was supportive and stayed by her side. They’re a very cute couple.”

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Diana Ross’ son and Jessica Simpson’s little sister walked in the event hand-in-hand and had no problem showing PDA on the red carpet. A source added, they “were affectionate” and “it was cute.”

Us Weekly reports that pair developed a romantic relationship after a decade-long friendship.

“Evan and Ashlee have been friends for a really long time, probably ten years,” a source told the magazine. “They know each other from the club scene and have tons of mutual friends.”

Simpson has a son, 4-year-old Bronx, from her previous marriage to rocker Pete Wentz. They divorced in 2011.

The twosome have yet to speak publicly about their relationship.

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