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In his closet, underneath his crocheted baby blanket and hidden in between old family photos of him celebrating at his bar mitzvah, Drake found his 1990s Dada gear and thought to himself, this would be perfect for my “No New Friends” music video. Paired with Timbs and two shiny chains, Drizzy resurrected the short-lived Dada brand! We imagine “No New Friends” to be a nostalgic video paying homage to the “Started From The Bottom” rapper’s upbringing and childhood friends.

As silly as some think he looks, I think he looks rather cute. Besides, it’s all for the sake of creating awesome visuals to accompany the popular song.

Celeb friends Dj Khaled, Ace Hood, Swizz Beatz and Birdman didn’t being out their memorabilia, but showed support by showing up on set. “No New Friends” will be featured on Drake’s upcoming album.

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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.