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Diddy can now add television network owner to his resume.

The rapper, fashion designer and overall entrepreneur will launch his new lifestyle cable network, Revolt, in July.

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According to reports, “the revolution” will be distributed through Comcast and feature art, music, fashion, culture and film content for an African-American audience.

The hip-hop mogul said this is “the first channel created entirely from the ground up in this new era of social media.”

“We’re building this platform for artists to reach an extraordinary number of people in a completely different way,” he said. “Revolt will be live, like all great moments in television history.”

Diddy’s been getting the news out through his new social media campaign. Check out a YouTube clip below and then click through to read 5 tips he can take from Oprah’s experience of launching OWN.

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