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Taye Diggs and son Walker has teamed up with Kellogg’s and the Got Milk? campaign. In honor of National Breakfast Week, the National Milk Mustache “got milk?” Campaign is partnering with Kellogg’s and Action For Healthy Kids to help share breakfast with milk with children in need as part of the third annual Share Breakfast program.

“Being able to shoot the Got Milk? ad with my son was one of the better times in life just because, obviously, the ad is going to last forever,” Diggs, 42, tells PEOPLE.

But while Diggs was more than ready to flash the camera his stellar smile, his 3½-year-old son needed a little more prompting from his parents.

“We had to constantly make up games and excuses just to keep him occupied,” the actor shares.

“So when it seems like he’s smiling, he’s actually roaring because he wanted to be a tiger.”

Take a look at the adorable behind the scenes video:

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