Ty Alexander is an experienced lifestyle writer with a portfolio covering a broad range of topics including fashion, beauty, health, fitness, bridal and celebrity. She's gained experience through working with notable publications like Style.com, Huffington Post, and XOJane.
With a bubbly personality and a sassy voice to match, Ty is a budding online content editor eager to win the heart of every fashion and beauty girl. Known for her gorgeous grey tresses, she also edits her own fashion and lifestyle blog, GorgeousInGrey.com.
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OPI is launching a new GelColor advertising campaign centered around the theme of “Endurance.” The campaign is inspired by the individuals who display strength and fortitude within American Olympians. Two-time gold-medalist gymnast, Gabby Douglas, and a trillion-time gold medalist tennis player, Serena Williams are twoof the four athletes.
“The strength shown by these world-class athletes is emblematic of OPI’s GelColor and prompted our newest message–’Color Endures at the Speed of Life,’” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.
GelColor manicures and pedicures, available in 50 shades and typically priced from $28 to $45, take roughly 30 minutes in a nail salon and are designed to last around two weeks. The new GelColor ad campaign will launch December 2012 in Bon Appetit, Essence, Health, Lucky, O the Oprah Magazine, and Real Simple.
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