Rihanna is launching a reality TV, competition-style fashion show. She will executive produce, cast, and edit the show, as well as serve as part of the grand prize. However, she won’t be hosting – that duty has been given to UK singer Nicola Roberts.
Undiscovered fashion designers will compete to dress Rihanna, ultimately creating a stage outfit for her Wireless performance in London’s Hyde Park in July 2012.
Unfortunately, the show is set to air on the UK’s Sky Living channel. She told them: “I’ve always had a great love of fashion. It’s a constant source of inspiration in my life, and is a big reason why I’ve grown into the person and artist I am today.”
The channel’s website says: “The show will celebrate the extraordinary talent and creativity in the British fashion scene. With Rihanna, a fashion icon herself, and Nicola, who created her own Dainty Doll make-up range, at the helm, the show will recognise the increasing influence popstars have on mainstream trends.”
Let’s hope some clips make it this way to America.