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2015 Billboard Music Awards - Press Room

Source: Jeffrey Mayer / Getty

We’ve seen some shitty moves for album promotion, but this one has to take the cake.

While promoting his new album, Black RoseTyrese, completely exploited a seemingly-homeless woman sleeping outside for his promotional use.

While holding up his new album, he creeped next to the woman, claiming that “that a bunch of people are sleeping on R&B,” and that “fans don’t buy albums” anymore.

Of all the ways to promote an album, exploiting this poor woman and her tragic situation is the absolute worst way we can think of. Where is his public relations team? WHO told him this was a good idea?

And you know he probably didn’t even leave her any money or help her out in any way. We are really hoping that this is a publicity stunt and that the woman was an actress, paid and hired by his team, to pull this off. Because if not, it’s a new level of trolling.

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