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Queen Latifah becomes Ursula, the villain sea witch from “The Little Mermaid,” for Disney Parks’ new campaign “Let the Memories Begin.” With a wild white wig and 6 costumed tentacles, Latifah pulls the part off perfectly.

Shot by famed photographer Annie Leibovitz, the ad which will appear in national magazines.

In 2008, Leibovitz shot the “Year Of A Million Dreams” campaign, which included Beyonce as Alice from “Alice in Wonderland,” and from “Aladdin,” Whoopi Goldberg as the Genie, and Jennifer Lopez and Marc Anthony as Jasmine and Aladdin.

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Other celebrities remaking animated Disney classics include Penélope Cruz and Jeff Bridges as Belle and the transformed prince from Beauty and the Beast, and Olivia Wilde and Alec Baldwin as the Evil Queen and Spirit in the Magic Mirror from Snow White and the Seven Dwarfs.

Check out the Queen’s transformation below.

For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.