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As the popularity of all-American clothing brand The Gap slowly declines, creative director Patrick Robinson continutes to re-create whatever it was that made us fall in love with the brand in the first place. Check out a piece of the Vogue UK article on the designer below.

[From Vogue UK]

UNTIL recently the words “American” and “optimism” would scarcely be uttered in the same sentence but, like the African American President who the media are so keen to compare him to, Gap’s creative director Patrick Robinson epitomises both. Stephen Jones, Katie Grand – and the assembled media of London – watched as he presented the brand’s autumn/winter 2009-10 collection in London last night – and the designer was in positive mood.

“I just wanted to create a collection of great items,” Robinson told VOGUE.COM – following a company restructure which has moved the emphasis from individual product categories to integrated outfit building. “That’s what Gap is about. Classic pieces you can make your own in a range of colours. Gap doesn’t translate the catwalk trends on to the high street – we’re not about trends, but classics.”

A base of great denim; light, dark, casual, tailored, skinny or boyfriend baggy, provides the foundation for more fashion forward pieces – from a sleeveless leather jacket to a colourful chunky Navajo cardigan. There are stand-out individual items, but the overwhelming impression is of a man who knows how to give good outfit.

To read the rest of the article, click here.

Maybe if Barack or Michelle are spotted wearing Gap clothing, sales will spike…

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