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Supermodel Liya Kebede is not only to be the first model to pose as the exclusive face of J. Crew (that is, she’s agreed to pose for the entire catalog), the brand has also agreed to pick up her children’s clothing line, Lemlem.

Lemlem, which means “to bloom,” was launched by Kebede in 2007 and every piece is handmade in her native Ethiopia with natural cotton. The line will be available at J.Crew starting in April.


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