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Here are the official new Dereon photos featured in Lucky Magazine’s August 2010 Issue.

We showed you the first ad yesterday: Beyonce Brings “Sasha Fierce” Back In Dereon Ad [PHOTO]

But Beyonce turns up the heat in these. She takes center stage, in a blonde wig, tons of tattoos, and lots of leather.

Beyonce May Not Be Mentioned In Jay-Z’s Autobiography

Beyonce Launches Another New Fragrance

For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.