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Following in the footsteps of other designers with inexpensive lines, Phat Farm father Russell Simmons is launching American Classics, a less-costly clothing line for shoppers on a budget. However, instead of going the Target route (like clothiers Isaac Mizrahi, Patrick Robinson, and now Alexander McQueen), Simmons has sold his new line to family depot Walmart.

American Classics will be sold at 350 Walmart locations as well as on the store’s website. The line will be priced between $9.99 and $29, but most items are $15 or less.