Malawians are working overtime to fight the stigma against the albino population. There is a belief that people with albinism have magical body parts that when mixed in a potion, it will bring wealth and good fortune. As a result, albinos are often killed and sacrificed. Through this pageant, The Association for People with Albinism aim to denounce the beliefs about Albinos, highlight their authentic beauty, and advocate for them to be protected.