NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

The Coca-Cola Summer Heat Sweepstakes (the “Sweepstakes”) starts on July 13, 2017 and ends on July 27, 2017 (“Sweepstakes Period”). Within the Sweepstakes Period, there will be three (3) specific entry periods where the Sweepstakes will be conducted (each, an “Entry Period”): Entry Period 1: July 13, 2017, starting at approximately 1:00PM EDT and ending at approximately 3:00 PM EDT; Entry Period 2: July 20, 2017, starting at approximately 1:00PM EDT and ending at approximately 3:00 PM EDT; and Entry Period 3: July 27, 2017, starting at approximately 1:00PM EDT and ending at approximately 3:00 PM EDT. Entries not received within an Entry Period will be void. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Facebook.

ELIGIBILITY: Sweepstakes is open to legal residents of the fifty (50) United States and the District of Columbia, who are 18 years of age or older. Employees of Interactive One, LLC d/b/a iOneDigital; Radio One and Urban One, Inc (“Sponsor”), The Coca-Cola Company, their subsidiaries, affiliates, promotion and advertising agencies, and members of their immediate family (spouse and parent, children and siblings and their respective spouses, regardless of where they reside) and persons living in the same household, whether or not related, of such employees, are not eligible to enter or win. Void where prohibited by law. Sweepstakes is subject to all applicable federal, state and local laws

HOW TO ENTER: During an Entry Period, visit http://www.facebook.com/HelloBeautifulOfficial and watch the Facebook Live video where the host will ask a question and request answers from the Facebook Live audience (the “Giveaway Question”). Then, post a comment in the Facebook Live comment box, correctly answering the Giveaway Question. You will receive one (1) entry into the applicable Entry Period drawing. There will be three (3) Giveaway Questions per Entry Period. All entries must be received within the time frame specified by the Facebook Live host upon the announcement of the respective Giveaway Question in order to be eligible for the drawing for such Entry Period. Entries may be submitted for all three (3) Giveaway Questions per Entry Period, but an Entrant may only win one (1) Giveaway Question per Entry Period and Winners of one Giveaway Question will not be considered for any other Giveaway Questions per Entry Period. For the avoidance of doubt, you may only win once during the Entry Period. Non-winning entries from one Entry Period will not carry over into drawings for any subsequent Entry Periods, if any. Winners from any Entry Period are not eligible to enter in subsequent Entry Periods, if any.

Limit of one (1) entry per person per Giveaway Question using only one (1) Facebook account per Entry Period. You may only use one (1) Facebook account to enter the Sweepstakes. Entries received from any person or email address in excess of the stated limitation will be void. A Facebook account is required to enter the Sweepstakes, and can be obtained by going to http://www.facebook.com or by downloading the Facebook application from your appropriate app store, and following the instructions to set up an account. To enter the Sweepstakes using a mobile device, you must have a service plan for your web-enabled mobile device with your wireless service provider. Data rates may apply. See your wireless service provider for pricing plan details and capabilities.

RANDOM DRAWING: The Facebook Live host will conduct a random drawing at the end of each Entry Period to select the potential winners from all eligible entries received throughout the applicable Entry Period, selecting six (6) random Entries at the end of Entry Period 1 and Entry Period 3, and three (3) random Entries at the end of Entry Period 2, for a total of fifteen (15) potential winners. Odds of winning depend on the number of eligible entries received throughout each applicable Entry Period. Non-winning entries from one random drawing will not carry over to subsequent random drawings, if any.

WINNER NOTIFICATION: Sponsor’s decisions are final and binding on all matters relating to this Sweepstakes. Potential winners will be notified by announcement during the Facebook Live video and by Facebook direct message, and will be asked to respond within forty eight (48) hours and provide their full name, telephone number (including area code), date of birth, mail and/or email address to Sponsor. Potential winners may also be required to complete an Affidavit of Eligibility, Liability and Publicity Release (unless prohibited by law) and any other documents required by Sponsor, which must be returned within twenty four (24) hours of issuance. Return of notification as undeliverable, failure to sign and return requested documentation within the specified time period, the inability of Sponsor to contact a potential winner within a reasonable time period or noncompliance with these Official Rules by any potential winner will result in disqualification and, at Sponsor’s sole discretion, an alternate winner may be selected in a random drawing and notified.

PRIZES:

The prizes will be awarded according to the following timeline: Entry Period 1 – July 13, 2017, beginning approximately at 1:00 pm EDT and ending at approximately 3:00 pm EDT. During each of the six (6) drawings, there will be three (3) prizes awarded per winner, for a total of six (6) winners from

Entry Period 1: one (1) JBL Flip4 White Bluetooth Speaker, Approximate Retail Value (“ARV”): $99.95; one (1) Coca-Cola Gift Box, ARV $2.00; and one (1) “BFF” or “Bae” Coca-Cola bottle, ARV: $5.00. Total ARV of all prizes for Entry Period 1: $641.70.

Entry Period 2 – July 20, 2017, beginning approximately at 1:00 pm EDT and ending at approximately 3:00 pm EDT. During each of the three (3) drawings, there will be three (3) prizes awarded per winner, for a total of three (3) winners from Entry Period 2: one (1) pair of Beats Solo3 Wireless On-Ear Headphones, ARV: $220.00; one (1) Coca-Cola Gift Box, ARV $2.00; and one (1) “BFF” or “Bae” Coca-Cola bottle, ARV: $5.00. Total ARV of all prizes for Entry Period 2: $681.00.

Entry Period 3 – July 27, 2017, beginning approximately at 1:00 pm EDT and ending at approximately 3:00 pm EDT. During each of the six (6) drawings, there will be three (3) prizes awarded per winner, for a total of six (6) winners from Entry Period 3: one (1) Prize Pack (Polaroid Snap Touch Instant Camera Gift Bundle + ZINK Paper (30 Sheets) + Snap Themed Scrapbook + Pouch + 6 Edged Scissors + 100 Sticker Border Frames + Gel Pens + Hanging Frames + Accessories), ARV: $ 229.99; one (1) Coca-Cola Gift Box, ARV $2.00; and one (1) “BFF” or “Bae” Coca-Cola bottle, ARV: $5.00. Total ARV of all prizes for Entry Period 3: $1,421.94

Total Sweepstakes ARV: $2,744.64

Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Winners may not substitute, assign or transfer prizes or redeem prizes for cash, but Sponsor reserves the right, at its sole discretion, to substitute any prize (or portion thereof) with one of comparable or greater value. All prize details are at Sponsor’s sole discretion. All federal, state and local taxes and all other costs associated with prize acceptance and use not specified herein as being provided are the sole responsibility of the winner.

GENERAL CONDITIONS: By participating, each entrant agrees: (a) to abide by these Official Rules and decisions of Sponsor and judges, which shall be final and binding in all respects relating to this Sweepstakes; (b) to release, discharge and hold harmless Sponsor, The CocaCola Company, their affiliates, subsidiaries, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the foregoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from entrant’s participation in the Sweepstakes or any Sweepstakes related activity or the acceptance, possession, use or misuse of any awarded prize, including any activity related thereto; and (c) to the use of his/her name, voice, performance, photo, prize information, image and/or likeness for programming, advertising, publicity, trade and promotional purposes in any and all media, now or hereafter known, worldwide and on the Internet, and in perpetuity by Sponsor and its designees, without compensation (unless prohibited by law) or additional consents from entrant or any third party and without prior notice, approval or inspection, and to execute specific consent to such use if asked to do so. By entering, entrant also agrees not to release any publicity or other materials on their own or through someone else regarding their participation in the Sweepstakes without the prior consent of the Sponsor, which either may withhold in its sole discretion.

MISCELLANEOUS: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled entries, or photos; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing of entries, the cancellation or postponement of the concert, the announcement of the winner, or in any other Sweepstakesrelated materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Sweepstakes. Released Parties are not responsible for injury or damage to any person’s computer related to or resulting from participating in this Sweepstakes or downloading materials from or use of the website. Persons who tamper with or abuse any aspect of the Sweepstakes or website, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void. Should any portion of the Sweepstakes be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Sweepstakes and, if terminated, at its discretion, select the potential winners in a random drawing from all eligible, non-suspect entries received prior to action taken. In the event of a dispute regarding entries received from multiple users having the same email account, the authorized subscriber of the email account at the time of entry will be deemed to be the entrant and must comply with these Official Rules. Authorized account subscriber is the natural person who is assigned to the applicable account by the applicable email service provider. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK ANY AND ALL REMEDIES AVAILABLE FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

ARBITRATION: Except where prohibited by law, as a condition of participating in this Sweepstakes, participant agrees that (1) any and all disputes and causes of action arising out of or connected with this Sweepstakes, or any prize awarded, shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held at the AAA regional office nearest the participant; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys’ fees, other than participant’s actual out-of-pocket expenses (i.e., costs associated with participating in this Sweepstakes), and participant further waives all rights to have damages multiplied or increased.

CHOICE OF LAW: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the substantive laws of the State of New York, USA.

WINNER’S NAME: For the name of the winner, available after July 30, 2017, visit http://www.hellobeautiful.com/summersweeps no later than August 30, 2017.

SPONSOR: Interactive One, LLC d/b/a iONE Digital, 4 NY Plaza, Suite 501, NY NY 10004.

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