When I stumbled across pics of Rita Ora shutting down TImes Square for a photo shoot I dismissed it as a super-cute celebrity publicity stunt. Only to realize a few days later that the British singer is the new face of DKNY’s Resort 2014 campaign. She’s the first musician to ever team up with the fashion brand.

MUST READ: BAG OF TRICKS: Rita Ora Pees In Public (When There’s No Bathroom Around, Of Course!)

Rita shared the news via her Instagram feed by debuting a few shots from the shoot that had most of New York captivated and wowed. The trendsetter is making quite a name for herself on the style scene. She’s also the face SupergaMadonna’s Material Girl, and it’s rumored that she’s been talking to Topshop about her own line.

Move over Rihanna, I think Rita is coming for your spot!

Check out a few outtakes from their shoot!

Rita Ora Is The New Face Of DKNY [PHOTOS]
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