Subscribe
Hellobeautiful Featured Video
CLOSE

Beyonce‘s new partnership with H&M has finally been revealed and to no one’s surprise she looks freaking amazing. The summer campaign, “Beyoncé as Mrs. Carter in H&M”, comes just in time for her sold out Mrs. Carter Show World Tour which kicked off today.

MUST READ: GET THE LOOK: Rita Ora’s Neon Look At Coachella

The new line will be available in May at H&M stores worldwide and online with the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious.

I’m off to the gym to get my waist snatched for the summer! Hope you guys are ready. Check out the campaign images below!

FIRST LOOK: Beyonce As Mrs. Carter In H&M
0 photos

SOURCE / H&M

RELATED STORIES:

#TeamBeautiful On TV: Beyonce Wants To Be Worshiped; The Rape/Rap Culture & More

Beyonce & Pepsi: Our Favorite 5 Commercials

For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.