Alicia Keys released an “Instagram Video” for her new single, “New Day” which includes Instagram photos from her biggest fans with the hashtag #aknewday. More and more celebrities are using social media as a way to communicate directly with their fans.
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Keys came up with this “New Day” photo submission as a means of providing visuals for her latest single and have it uniquely connected to her fans. She’s created a movement.
Keys then tweeted her excitement about the video not too long ago. Check it out below:
I love this idea for a video. It allows her fans to feel like they are truly a part of Keys’ life–or at least her musical journey. It’s a beautiful thing and it actually gives the song a whole new meaning. Alicia’s always had this culturally aware undertone to her music and its refreshing to see her passion for the people manifested in her latest video.
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