If you haven’t gotten enough of Kanye West and Rihanna, soon you can smell like them, too. Parlux Fragrances Inc. signed a deal with Iconic Fragrance LLC, of which rapper/mogul Jay-Z is a principal owner. Aside from the collaboration guaranteeing royalties, profit sharing, and the option for Iconic to own four million Parlux shares, the rapper also plans to launch signature fragrances for Kanye and Rihanna by summer 2010.
Would you buy a Kanye or Rihanna fragrance?