We can’t help it. Whether we hear Apple, BMW, Coca-Cola or Wal-Mart, we automatically create very specific images in our head about each one of those brands and what they represent to us. Likewise, very specific images come up when we hear names like Beyonce, Cher or Michael Jackson. Brands don’t only pertain to businesses, […]

It’s no secret times are hard and for most recent graduates getting a job is harder than expected. For many, getting a job you love feels damn near impossible. A recent Forbes article attributes a burn out trend among young women to a lack of initial self-reflection and notes that many of us didn’t “think of our […]