Parliament Member Jo Swinson told the press, “We should have some honesty in advertising and that’s exactly what the ASA is there to do. I’m delighted they’ve upheld these complaints.

“There’s a big picture here – which is half of young women between 16 and 21 say they would consider cosmetic surgery and we’ve seen eating disorders more than double in the last 15 years. There’s a problem out there with body image and confidence. The way excessive retouching has become pervasive in our society is contributing to that problem.”

“Excessive airbrushing and digital manipulation techniques have become the norm, but both Christy Turlington and Julia Roberts are naturally beautiful women who don’t need retouching to look great. This ban sends a powerful message to advertisers — let’s get back to reality.”

Finally! Someone took a stand! Too bad it couldn’t have been stateside.

Is Kelly Rowland’s Flawless Skin Airbrushed In New Promo Pics? [PHOTOS]

Mariah’s “Merry Christmas II You” Album: New Cover, Same (Photoshopped) Body [PHOTO]

Kimora (And Her Photoshopped Self) Launch Junior Fragrance

PHOTO SOURCE: Brown Sista

Rihanna has landed the cover of yet another magazine. Too bad she doesn’t look like herself.

On the July 2010 cover of Elle magazine, RiRi’s head appears to be too big for her body, and her arms are as skinny as twigs. We don’t remember the proportion from her waist to her hips being so drastic either but, hey, we love the dress.

The fuchsia and gold mini is from the Balmain Fall 2010 collection.

Here she is on the cover of Elle back in 2008, looking normal.

NEW VIDEO: Rihanna Goes Girl-On-Girl In “Te Amo”

Kimora (And Her Photoshopped Self) Launch Junior Fragrance

Fab Or Fug? Rihanna’s Two-Toned Leopard Print Dress

Tennis champ Serena Williams posed for Vibe magazine this month and her body looks a little different than usual.

We’ve seen this happen before. Women celebrities often fall victim to evil Photoshop culprits who, using digital tools (and their own personal preference apparently), can alter every body-type and blemish that grace the pages of magazines and websites.

A few months ago, we saw Kourtney Kardashian, only six weeks after her son was born appear on the cover of OK! Magazine - without her consent. Headlines promised readers all the “hunger-free” “diet secrets” to losing her “baby weight” and, in a clear display of false advertising, used a slimmed-down figure of the new mom to “prove” it. But that image came courtesy of Photoshop. And Kourtney made sure to clear her name of the magazine’s mess. See it here!

Why, though? Shouldn’t women be thrilled at the sight of their new-and-improved body – belly bulge, stretchmarks, and cellulite be-gone? Not necessarily, because “improved” implies we were worse off before, not good enough, and in need of some serious rehabilitation. And as much as those editors think they’re doing women a favor, what they’re really doing is putting unwanted pressure on us, both celebrity and non. And that’s on top of what we may have already self inflicted.

(OK! even claimed Kardashian only gained 25 pounds during her pregnancy, when she’d really gained 40. There’s nothing quite like a well-documented piece, sold nationally, to remind you that you’ve actually got 15 extra pounds to lose before the world is ready to accept you again.)

Now, we know that Serena Williams isn’t pregnant, but why did VIBE magazine feel the need to slenderize her hard-earned tennis champion-made body?

For someone whose muscles have assisted in her becoming a record-breaking player (for both African-Americans and women), why would editors be ashamed or uncomfortable in displaying them as such? In all their award-winning glory?

Is it because solid isn’t synonymous with “sex-symbol”? (After all, she is rocking the “Single Ladies” ‘do, first seen on Beyonce, who is, inarguably, the people’s choice for “ultimate” woman – must be all the curves, class, and sass). But at what point, does strength become less attractive and more intimidating?

It seems that when it comes to being a woman living in the public eye, there are a few stipulations: always appear womanly, but not matronly. And make sure to be strong, but not physically.

Women AND men, which body do you prefer on Serena? The all-natural or the sleek, slender, and soft? And why?

PASS OR FAIL? Mag Photoshops Model Jourdan Dunn’s Pregnant Belly

Serena Williams Fined Record $82,500 For Tirade!

Serena May Get Sued For Nude Cover

Kourtney Kardashian, the eldest of the clan, is on the cover of the latest issue of OK! magazine giving what seems to be an exclusive interview about losing a bunch of weight after having her first child – a son, born only 6 weeks ago.

But Kardashian, 30, said she never sat down for any interview.

And even worse, she says the body isn’t hers.

She tweeted:

She then also told Women’s Wear Daily that the magazine “doctored and Photoshopped my body to make it look like I had lost all the weight, which I have not.”

Women’s Wear Daily also pointed out that the photo used on the OK! cover was from an entirely different photo shoot done for Life & Style. In addition to completely erasing her still-protruding after-birth belly, they changed the color of her dress, as well as lengthened it.

Do you think OK! Magazine took too much creative license when making this decision or that Kourtney should be grateful?

PASS OR FAIL? Mag Photoshops Model’s Pregnant Belly

The Kardashian Sisters Explain Why They Like “Chocolate”

“It was really hard,” she admits of her unplanned pregnancy. “All I could think about was what my mom was going to say, my agency, my boyfriend. When I told my mom, she started crying and blaming herself. She got pregnant with me at the same age, and she said, ‘I don’t want you to have to go through what I did,’” she once told Teen Vogue.

So, what do you think? That she’s too skinny to be so pregnant? That she’s just lucky enough to not have gained much weight? Or that the magazine photoshopped and eliminated her protruding belly? If so, was that the right thing to do?

GALLERY: Chanel Iman & Jourdan Dunn Cover Teen Vogue!

Vogue Rounds Third Consecutive Month For Black Covers

Remember the whole beef over Beyonce’s whitewashed L’Oreal ad a few months back? Well, looks like L’Oreal is trying to make up for their bad, because B’s new ad is out and she’s looking more than a few shades darker than she did before.

Execs claimed she wasn’t photoshopped… so perhaps she was just really, really pale that day? Whatever. We like the real Beyoncé, even though she’s still a teeny bit paler than she appears to be in candid photos. At least it’s a step up?

What do you think?