Beauty

A new look is gaining popularity among your favorite natural hair gurus and influencers: passion twists. This style appears as if Senegalese twists and goddess locs had a baby, with two-strand twists that seem to slowly unravel, leading to silky, cascading curls.

From barely there makeup to embellishments on the body, we were inspired by the runway during Paris Fashion Week.

Lizzo came to the 2019 BET Awards in a custom couture outfit. While it definitely made a statement, we couldn’t get over the natural styling. We caught up with celebrity hairstylist, Shelby Swain, who was responsible for achieving Lizzo’s look. She shared, “I wanted to create an iconic look specially since Lizzo wanted to wear […]

From colored afros to intricate braids, there's definitely style inspo for your next hair appointment.

SoBeautiful

All textures deserve to be seen and celebrated.

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We rounded up all the hair products you need to achieve these looks.

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This style is done sans comb and with a dab of gel.

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Her natural hair is so healthy!

SoBeautiful

As beautiful and wonderful as our natural hair is, the reality is that perfecting your style can be time-consuming. If you have only a little time in your busy schedule to pamper your curls and slay the scene with different styles, perhaps you could use a little help and inspiration. But don’t worry, beauty! We’ve […]

SoBeautiful

Ahh the twist-out! It’s one of the most enduring, flattering and popular styles to achieve with natural hair, but it seems impossible to just get it right. Whether it’s because you don’t have the time, you need to brush up on your skills or need some inspiration, the quest for an enviable twist-out can sometimes […]

Scroll through our gallery and awaken your hair follicles to all the creative possibilities!