Perception is everything. This is true whether your personal or business presence is at the forefront. How we present ourselves to peers, colleagues, clients and potential clients has a direct effect on business development and retention whether you are an entrepreneur or assisting with the overall branding and presence of the company that employs you. […]
We can’t help it. Whether we hear Apple, BMW, Coca-Cola or Wal-Mart, we automatically create very specific images in our head about each one of those brands and what they represent to us. Likewise, very specific images come up when we hear names like Beyonce, Cher or Michael Jackson. Brands don’t only pertain to businesses, […]
