We showed you the first ad yesterday: Beyonce Brings “Sasha Fierce” Back In Dereon Ad [PHOTO]

But Beyonce turns up the heat in these. She takes center stage, in a blonde wig, tons of tattoos, and lots of leather.

Beyonce May Not Be Mentioned In Jay-Z’s Autobiography

Beyonce Launches Another New Fragrance

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Beyonce uses her “Sasha Fierce” attitude, Etta James-like wig, and those temporary logo tattoos we talked about a few weeks ago (Top 3 “Label Whores” Who Went Too Far) to create her latest ad for Dereon’s Fall 2010 line.

Solange Gives Sneak Peek Of Her Anti-Deréon “Personal Style”

Beyonce Launches Another New Fragrance

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The ads are currently in the September issues of Vibe and XXL and will run throughout the holiday season.

Both Trey Songz and Melanie personify the Rocawear brand: “Innovative, groundbreaking and ahead of the curve.”

Jay-Z’s New Artist Range: Now A “Ladies Man”, Next A “Top Entertainer”

Trey Songz’ “Can’t Be Friends” [NEW MUSIC]

John Legend, Melanie Fiona & Common Remake “Wake Up, Everybody”

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Keri Hilson is representing Avon cosmetics’ Imari fragrance. The singer landed the campaign earlier this year. Keri said she chose to work with Avon because they represent everyday women and that she hoped to break both age and color boundaries.

T.I. & Keri Hilson’s “Got Your Back” [NEW VIDEO]

VIDEO: Keri Hilson Talks Virginity & Meeting Usher On “When I Was 17″

Keri Hilson

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Mary J. Blige is set to expand her empire with a new sunglasses line. Named ‘Melodies by MJB’, the shades are set to hit retailers before the year is out. Peep Blige and her new artist Starshell modeling them above, in the line’s first promo shot.

“Starshell” – real name Laneah – was reportedly the reason for Mary and Kendu’s past marital problems.

Read all about that here: Is This Why Mary J Blige Slapped Her Husband?

Mary J Blige Parties With Hubby’s Alleged Jumpoff

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Singer Mya has joined the “UNTIL There Is A Cure” Campaign, to raise money and awareness to prevent the spread of HIV/AIDS.

UNTIL is dedicated to prevention education, care services, and vaccine development. The non-profit organization raises money through donations, and from the revenue generated by the Bracelet Campaign.

In the ad, Singer Mya is wearing the Bohemian Beaded Bracelet which retails for only $10.

Fab Or Fug? Mya’s Blonde Locks

Fab Or Fug? Mya Goes Ruffle Crazy In Miami

Mya Was Robbed Of The “DWTS” Trophy

Mya

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Kim Kardashian isn’t the only one drooling over Reggie Bush’s physique. Reggie Bush will be the new face of the ‘Got Milk?” campaign. In the promotional video endorsing milk as part of a healthy diet, Reggie explains, “You want to be as lean as possible, but still strong.” If anyone knows a thing or two about having a strong and lean body, it is the New Orleans star running back.

Ladies, take a look at the hotness in his “Got Milk” video:

Reggie Bush

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Less than two days after Chris Brown’s plea deal in the controversial felony assault case involving Rihanna, seems like CoverGirl is reinstating an ad it pulled this spring that featured Rihanna.

According to tmz.com, Rihanna’s CoverGirl ads are running with the words “turn up the light in your eyes”.

Drake says Rihanna is just his friend

Rihanna was part of CoverGirl’s late 2008 push for its ‘Exact Eyelights Mascara’. Originally reported to be spread across a bevy of magazines and television spots, CoverGirl had touted ‘Exact Eyelights Mascara’ as “mascara with light-reflecting metallics and a hint of tint that makes your unique eye color 4x brighter vs. bare lashes.

Take a look at the cover girl below:

Looks like C Breezy won’t be sporting any milk mustaches any time soon. The Milk Mustache campaign pulled his ads after the Rihanna abuse incident popped off, and they plan on terminating his contract as soon as this week. Says the campaign,

The Milk Mustache campaign is taking the allegations against Chris Brown very seriously. We are very proud and protective of the image of the Milk Mustache campaign and the responsible message it sends to teens. Mr. Brown’s ad was launched last fall and is scheduled to end this week.

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Remember the whole beef over Beyonce’s whitewashed L’Oreal ad a few months back? Well, looks like L’Oreal is trying to make up for their bad, because B’s new ad is out and she’s looking more than a few shades darker than she did before.

Execs claimed she wasn’t photoshopped… so perhaps she was just really, really pale that day? Whatever. We like the real Beyoncé, even though she’s still a teeny bit paler than she appears to be in candid photos. At least it’s a step up?

What do you think?