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Ladies, if you buy yourself one beauty product this season, do yourself a favor and get this Urban Decay Primer Potion. Put this on before you apply your eyeshadow and your eye shadow is guaranteed to last all day. From work to the gym, your eyeshadow stays put.

Packaged in a precious, genie-like bottle, Eyeshadow Primer Potion is an ultra-sheer, totally nude eye base that glides on with the wave of a wand and then disappears instantly. It’s the ultimate eye prep for smoother, longer-lasting, crease-proof eyeshadow.

$16 at sephora.com.

For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.