Fashion designer and (soon-to-be ex-wife of Damon Dash), Rachel Roy has struck a deal with Jones Apparel Group to sell an affordable contemporary line at Macys Department stores.
According to the Wall Street Journal, Roy will launch a contemporary line called Rachel Rachel Roy to be sold exclusively at Macy’s Inc. (M).
Rachel Roy and Damon Dash to split.
The Rachel Rachel Roy collection will capture a fresh and youthful look that reflects today’s culture by mixing elements of downtown cool with uptown chic at affordable price points. The line will retail from $59 to $299 for sportswear, $79 to $199 for footwear, $40 to $195 for jewelry and $69 to $109 for handbags.
The collection includes an array of sportswear options, including stonewashed denim skirts; fake leather jackets and fake fur vests; long, chunky cardigans; Modal jersey dresses, jumpsuits and tops; crystal-embellished cotton jersey T-shirts; brushstroke-printed jackets and coats, and bright pink leopard-printed skinny jeans. In addition to apparel, there will be a large selection of accessories, including footwear, handbags and jewelry, all retailing for under $250.
Her other collections are carried in Neiman Marcus, Saks Fifth Avenue and Nordstrom.
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