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When The-Dream and Tricky Stewart first played Rihanna “Hard,” they did it almost as a joke. They thought there was no way she’d go for the song. Little did they know Rihanna was looking to ad some swagger to her “Rated R” album, and the song was just what she had in mind.

“Funny enough, when I first heard the song, we were in Paris — they flew out there to play me some songs they had done for me, some ideas. And before they played ‘Hard,’ they were like, ‘We’re gonna play you the ghetto one first, and you have to do it, you have to do it. They thought I wouldn’t like it, and when I heard it, I just loved it. It had such an attitude and a swagger … super cocky, and just a fun song. We just thought it was the perfect song for Jeezy [to do a verse on]. It was made for him to collaborate on it. And I think he did an amazing job.”

And in keeping with the feel of the song, the video is equally tough: an over-the-top military exercise, only with a decidedly Rihanna touch. “It’s couture military,” Rihanna explained. “Everything is surrounded around the idea of something military. We have tanks, we have troops, we’ve got helicopters, we’ve got explosions. We’ve got lots of cute outfits, lots of bullets. It’s crazy.” (MTV.com)

BEST OF 2009: Rihanna’s Top Fashion Hits & Misses

Fab Or Fug? Rihanna’s Oversized Fur Hat

Check out our Rihanna gallery:

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  • http://www.blackplanet.com/smokeyfontaine/ smokeyfontaine

    yo, that was craaaazy!

  • http://www.blackplanet.com/drudesti/ drudesti

    Rihanna is just beautiful. There is nothing that Tyra’s ANTM could ever teach her. I know Chris Brown is kicking himself in the a@# every day for letting that go. LOL

  • http://www.blackplanet.com/BlakeDDS/ BlakeDDS

    @ drudesti: CB ain’t kicking himself if that b***h is crazy because no p***y in the world is worth all that

  • http://www.blackplanet.com/Teddy-C1/ Teddy-C1

    This braud is bad az hell. Hey i gotta give her some props. SHE’S A SUPER FREAK!!!!!!!!!! PEACE

  • http://www.blackplanet.com/Latricesquirtsalot/ Latricesquirtsalot

    THE ONLY TIME I THINK CHRIS MITE BE KICKING HIS SELF IS WHEN HE HAS TO GO TO THE PHARMACY TO REFILE THAT RX FOR THAT VALTREX

  • http://www.blackplanet.com/CROSS_DRESSER_916/ CROSS_DRESSER_916

    Hot Video!

  • http://www.blackplanet.com/CamuiMS/ CamuiMS

    Yah, anyone with a screen name like ‘LatriceSquirtsAlot’ should be an expert on Valtrex and/or stds. with a screen name like that, you should really consider the plus side of stfu.

    I love how edgy and original rihanna is, but i wish she’d show a bit more modesty. this is why i don’t mess with mainstream music. the female artists are always half naked, on all fours, crawling, or straddling something… sh1t’s sake, i get the sexual revolution and what not, but have some self-respect/decency. If being half naked is the only way to get people into your music, then music shouldn’t be your profession.

  • http://www.blackplanet.com/Kateyez143/ Kateyez143

    She seems to focus so much on presentation…..There should be more to it

  • http://www.blackplanet.com/Sexyjoy71/ Sexyjoy71

    That was hot, I like it.

  • http://www.blackplanet.com/T2003J/ T2003J

    rihanna looks very sexy, can tell she is very comfortable with her body

  • http://www.blackplanet.com/EbonyEyes247/ EbonyEyes247

    She looks hard up for a come back! I would rather a classy singer like Alicia Keys to talk about!

  • http://www.blackplanet.com/kellie_18/ kellie_18

    dis like da best video she has cuz i really dnt care of her like dat every song sounds same

  • http://www.blackplanet.com/iamtruelove1111/ iamtruelove1111

    OMG this young women has a pretty skin complexion. Good luck in all you do rihanna and choose your next boyfriend wisely.

    Keep doing ya music thang!

  • http://www.blackplanet.com/queenshorty/ queenshorty

    I always loved her with the darker hair more..

  • http://www.blackplanet.com/MoneyMakerWes/ MoneyMakerWes

    pretty skin complexion??? you mean she just got an outstanding make-up artist.

  • http://www.blackplanet.com/foxgirl100/ foxgirl100

    pretty skin complexion? u black americans are still ignorant slave negroes even in 2009. obsessed with ‘complexion’. so backward!

  • http://www.blackplanet.com/hot_az_blk_male/ hot_az_blk_male

    She is hot… and she gives off alot of sexual energy as part of her aura… Chris Brown could not match the sexual energy she has… and base on her persona… doesnt look like she has met her match… yet. Once she meets her match her sexual energy will tone down… and she will have a different glow/aura about her.

  • http://www.blackplanet.com/voluptuos_beauty69/ voluptuos_beauty69

    LOVE IT!!!!!!

  • http://www.blackplanet.com/frenchvailla86/ frenchvailla86

    I love this new CD she have, So go hard Rihanna !!!!!

  • http://www.blackplanet.com/0VancouverHurts/ 0VancouverHurts

    Hot video, yall analyzing the video should get a life, its just a music video, get a life! No seriously get a life!

  • http://www.blackplanet.com/mamajoker_09/ mamajoker_09

    riri got thick as hell

  • http://www.blackplanet.com/sparklecity_j/ sparklecity_j

    I LIKE DAT VIDEO LIKE HER NEW CD IT DIFFERENT RIRI DOIN HER THING

  • http://www.blackplanet.com/chainlace2/ chainlace2

    “WHILE YA GETTIN YA CRY ON IM GETTIN MY FLY ON YEAHHHHH” LOL YEAH I’M LOVING THIS ONE!!!

  • http://www.blackplanet.com/THUNDAKAT2009/ THUNDAKAT2009

    this reminds me of one of those movies were the actors are pretending to be a singer…. where they have on all the extreme make up and costumes… i just cant take her seriously, but jezzy a beast. she need to go to the next single.

  • http://www.blackplanet.com/chictatious1/ chictatious1

    i like rihanna, she is original, only those that are jealous or cannot understand her are hateful.

  • http://www.blackplanet.com/Ra_Azasn/ Ra_Azasn

    I just think she’s trying to hard to say that she is basically okay.
    She should focus on her music more and keep her personal life
    out of the lyrics. That way people won’t just be all up in her
    business and she can get a little peace. Not saying forever, but
    for now.

  • http://www.blackplanet.com/MixedMaMii109/ MixedMaMii109

    geez she’s such a weirdo.

  • http://www.blackplanet.com/C4pricorn/ C4pricorn

    damn i used to ONLY see her big arse forehead…but the more i see her, the less i see her head, got damn she is a fine work of art – crazy or not, CB is a dumbarse for fcukin that up

  • http://www.blackplanet.com/BLACKFACTS/ BLACKFACTS

    OK, I AM THINKING THERE’S A LOT MORE IMPORTANT THINGS IN THE WORLD CORRECT ME IF I AM WRONG LOL. OK OK SHE DOES SAY SOMETHING IN THE VIDEO THAT’S LOL WHERE THEM BLOGERS AT LOL, I THINK THAT’S WHAT SHE SAID MAYBE I SHOULD LOOK AT THE VIDEO AGAIN NOT. SO FOR ME IT’S LIKE SHE’S SAYING SHE HAS A LIFE WHY DON’T “YOU”. LIKE I SAID THERE IS A LOT MORE IMPORTANT THINGS GOING ON IN THE WORLD.

  • http://www.blackplanet.com/TakenStepsForward/ TakenStepsForward

    i guess she just unleashing this bad girl, lol probably been wild

  • http://www.blackplanet.com/truthserumX/ truthserumX

    Pic 5 is completely suiting for her and the entire JayZ regime.

  • http://www.blackplanet.com/newdawn31907/ newdawn31907

    i like the song, but the video is a little ridiculous, especially with all those crazy costumes and the Mickey Mouse hat. Also, what does rolling around in the mud with barely anything on have to so with being hard? I am just asking.

  • http://www.blackplanet.com/cbossy/ cbossy

    Hello beautiful, first of all i want to say i love the song and ive been jamming it for a couple of weeks now on my sirus radio but how you represented it in the video really does not suit you. Being hard is bout being a female who doesnt have to show much or say much but her presentance is well felt and know. What u say and show are two different things. We dont have to show all to get the respect we obtain it by showing less of our bodies and more of our souls. Be blessed and allow God to repair your soul Amen

  • http://www.blackplanet.com/nanye_125/ nanye_125

    I was not happy with the song nor the video

  • http://www.blackplanet.com/PHAT-N-BEAUTIFUL06/ PHAT-N-BEAUTIFUL06

    SHE WASNT HARD AT ALL WHEN CB REAT HER A$$ UP LOL BUT I LOVE THE SONG AND LOVE HER BUT CB WILL SOON COME BACK SHE JUST NEEDED HER LITTLE MOMENT TO SHINE

  • http://www.blackplanet.com/toomuchluv/ toomuchluv

    what is hard about mickey mouse ears on a helmet? ha!

  • http://www.blackplanet.com/UnoLef/ UnoLef

    I am reading a lot of hate on these comments, but then again that is what us black people do. I personally think the video was FRESH new twist to the norm. she has been becoming into herself just like we all will or have. Let her live! There are women out here getting beat on everyday, probably some of your friends you don’t do anything to help……

  • http://www.blackplanet.com/WhiteChocolate21725/ WhiteChocolate21725

    LOOK AT RIHANNA! SHE IS GOIN “HARD”! LOOK AT HER GETTIN ALL CRAZY SEXY IN THE VIDEO…. SHE KILLIN THE TOP SPOT AS FAR AS B***HES GO. DNT GET ME WRONG BEYONCE IS STILL QUEEN B***H UP IN THE CHARTS, BUT DAMN RIHANNA IS PUTTING UP A DAMN GOOD FIGHT. PROPS TO HER!

  • http://www.blackplanet.com/dottie_03/ dottie_03

    AM FEELIN THE VIDEO, N THE STYLE …U DID THROW ME OFF ON THE MICKEY MOUSE EARS BUT U ARE FAB RI RI KEEP DOIN WAT U DO BEST!

  • http://www.blackplanet.com/Chocolate_Queen32/ Chocolate_Queen32

    the video is so damn pointless…I’m tired of people making videos that don’t have crap to due with the song… when’s the last time you saw a pink tank in the army? or a chick with nails out on the front lines… the song is good, but c’mon now lets be real. I know you want to have sex appeal, but rolling around in the mud does not make you hard.

  • http://www.blackplanet.com/Chocolate_Queen32/ Chocolate_Queen32

    Oh i forgot to mention what in the hell is up with a mickey mouse eared army helmet? I just busted out laughing when I saw that.

  • http://www.blackplanet.com/DatBigBull/ DatBigBull

    You are all being conditioned by the illuminati. The signs are there and obvious.

  • http://www.blackplanet.com/MEISHADIE/ MEISHADIE

    she was hard when she hit cb first but she lost her hardness when he kicked her butt….. i dont like the weirdo because she sat on national television and made up those lies saying she dont know why he hit her u hit him with a shoe plus she said that he pushed her before. now she just trying to make things worst with cb by messing up hie career….. but I LIVE U CHRIS BROWN IM ALWAYS GONNA BE A FAN…….

  • http://www.blackplanet.com/smoov-grip/ smoov-grip

    YEAH GO HARD ! so hard she put me to sleep and whats so hard about a a mickey mouse helmet and a skin colored leotard with electrical tape on her nipples what the hell is that. WEEEEAK!!!!!! the video and the song

  • http://www.blackplanet.com/beeutea/ beeutea

    I thought the video wasn’t any different than what’s already out….maybe the military gear and equipment was different, but that’s about it…

  • http://www.blackplanet.com/CharlyBaby/ CharlyBaby

    You’re taking things a bit too far riri…

  • http://www.blackplanet.com/Deltasweetiepi/ Deltasweetiepi

    The music is nice, but she still has no talent…she is just a pretty face, body and a tool being used by the industry. I hope she is saving some loot for when she is replaced with a newer version of herself.

  • http://www.blackplanet.com/Cici_62/ Cici_62

    i don’t really like her, but i that vid was great. sometimes i 4get how much money these people hav, man.

  • http://www.blackplanet.com/piffaleanya/ piffaleanya

    I am so in love w/ Rihanna…If I ever had a chance w/ this beauty queen my current gurl would have 2 kick rocks…lol jus kidd’n. Love you Rihanna…..

  • http://www.blackplanet.com/mightymouse35/ mightymouse35

    THAT WAS HOT SHE REALLY GAVE C.B. A VERBAL LASHING, HE BETTER HAVE SOMETHING TO SAY BACK.

  • http://www.blackplanet.com/mightymouse35/ mightymouse35

    O AND BLACK PLANET IS REALLY A PART OF THE WHOLE SYSTEM THAT IS FEEDING THE MASSES WITH ENDLESS MINDLESS JUNK. THIS IS A NEGATIVE SPIGOT SET UP TO SPEW THE EVIL AND TRY TO CAUSE ENDLESS DISPUTES AND DOUBTS AND DIVISIONS.

  • http://www.blackplanet.com/mightymouse35/ mightymouse35

    THIS FORUM IS A SPIGOT TO SPEW EVIL MINDLESS ENDLESS DISPUTES, DIVISIONS, AND CONTENTIONS. BP IS REALLY FOR THE EVIL, BP STANDS FOR BLACK PROPAGANDA.

  • http://www.blackplanet.com/YungProdigy/ YungProdigy

    this is garbage santanic trash

  • http://www.blackplanet.com/April_lusciouslips/ April_lusciouslips

    I agree this video is garbage, the song is trash, jeezy’s part honestly was the only part worth listening to, she’s on some other s**t I dont get, always half naked, her style has gone to raunchy, nasty, and unattractive, she needs a break or something I’m not diggin’ her at all.

  • http://www.blackplanet.com/_jampino/ _jampino

    she does exude raunchiness lol. but i like this video. it matches the song and its different.

  • http://www.blackplanet.com/mrsholland22/ mrsholland22

    You guys are mean..lmao!!!

  • http://www.blackplanet.com/sweet7ate9/ sweet7ate9

    i used to loveeeeeeeeeeeeeeeeeeeeeeeeeeeeee RIRI like a f**king biCCCCC fan
    but now i jus f**king hate the way she is ( pls get over the ex factor riri)
    this song is f**king garbage she sounds like an animal in africa giving a birth when she sings “OH YEAH OH YEAH OH YEAH ” part an i gotta change the station everytimes this song is played sooooo sorry but she CAN sing better than this. this song jus doesnt show her ability AT ALL.

  • http://www.blackplanet.com/jambetcar/ jambetcar

    there are a bunch of people leaving negative comments about rihanna and her video. i personally am still a very huge fan! she wants to be sexy and thats perfectly okay. i mean she is a GROWN woman. i dont know, maybe its hard for r&b fans to see her coming out of her shell and doing some soul searching. its still rihanna! its just not the timid, modest riahhan that we are used to listening to. nobody complained about rauchiness when ciara, ashanti,beyonce or any other r&b artists were behaved seductively in their video

  • http://www.blackplanet.com/ThickandTastyRIRI/ ThickandTastyRIRI

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  • http://www.blackplanet.com/sweet-n-evil-89/ sweet-n-evil-89

    YAWN… she still can’t sing IMO. But it’s probably cause I’m used to GOOD female singers like Aretha, Patti, Teena Marie, Mary J., Maraiah, & J-Hud… oh well

  • http://www.blackplanet.com/Jrock38614/ Jrock38614

    she is bs

  • http://www.blackplanet.com/Candyboxxx/ Candyboxxx

    Good sound, good video and good style, but she herself is a horrible singer….sounds like a boy going through puberty.

    Point of irony: Rihanna usual tough, edgy style and persona in contrast to the “abused victim” that we had seen in the past few months.

  • http://www.blackplanet.com/Honey2216/ Honey2216

    Love the song, the clothes and Rihanna but don’t like the concept for the video. I pictured something completely different for the video.

  • http://www.blackplanet.com/lovprecious_03/ lovprecious_03

    Love the song but I hate the video. Doesnt go with the song. I thought it would be different.

  • http://www.blackplanet.com/riva_89/ riva_89

    I liked the video. Not crazy about the song. To me, the best part is the beginning before she started really singing. Rihanna always has good videos that have an interesting story line.

  • http://www.blackplanet.com/luvec16/ luvec16

    PERSONALLY, IN MY OPINION RIHANNA IS DOING HER THING. THE STYLE, MUSIC AND EVERYTHING. SHES MAKING MONEY AND THATS ALL THAT REALLY MATTERS TO HER. IM A HUGE FAN AND ALWAYS HAVE BEEN A HUGE FAN AND PROBABLY WILL ALWAYS BE A HUGE FAN!!! I LOVE RIRI..GO AHEAD AND DO YOUR THING!!!

  • http://www.blackplanet.com/RNBGROUP/ RNBGROUP

    Yes, Rihanna Is changing the game for these young women out here… I see impowerment, dedication, and MOTIVation In this video/life of hers. Plus We got Jezzy on the track…c’mon now you guyz know how the south dose it. So what if Rihanna is Younger than me… I’m digging that Rihanna whats up!

  • http://www.blackplanet.com/luv3_me/ luv3_me

    Really feeling the song yea the video doesnt go with song but its still a banger and you cant go wrong wit jeezy on the track personally im a fan of hers and chris everyone makes mistakes lets just see if they will learn from it and continue their success big up chris and rihanna do yall thang im loving crawl chris its a banger

  • http://www.blackplanet.com/SterlingSilverDon/ SterlingSilverDon

    I’m going to say this and this going to be the last time I say this. Man, I’ll telling you, there maybe no reason to hit a women but if a lady is hit you and she dosen’t stop. She starts to look like a man (ya smells me). Any real women will side with me on this. Now there are three good strong reasons (to me) why this Chris Brown and old girl thing went down. Now I mind you, old girl is always on t.v. in her draws dam near. Not leaveing to much to the emagination (so I know C.B. and his boys are looking at that like what the?). And two, old girl was on his ball for a long time and everyone saw that. So I know that she didn’t like all these other girl on his nuts as well and there isn’t enogh room so she started to controle his every move and at one point he lashed out (ya smells me). Now the third and frinal reason is he’s younger than her so that makes him exstra soft when it comes to them being together. But then you have to think that he’s a young male singer, so you know right off top he’s a f**kin simp. So why would he just smash on her for no f-in reason. Now there’s more to the story I’m sure of it. But you have to think out side the box here. And remember no matter what happen the guy always looks bad no matter what. Even if he didn’t hit her back. They would of just said that she’s tripin and he pushed her. But there wouldn’t be no jail time in her future like old dude. Always remember women who are reading this, if you man up to a man don’t have a lost look on your face if the wrong one gives you what you want. Be smarter than that I mean, that’s what you women already think you are right (smarter than us men). I feel bad, but there not telling the whole story. I mean, who would though…

  • http://hello.justtome.com/new-video-rihanna-young-jeezy-go-hard-hello-beautiful/ NEW VIDEO: Rihanna & Young Jeezy Go "Hard" | Hello Beautiful Hello just to Me

    [...] original post here: NEW VIDEO: Rihanna & Young Jeezy Go "Hard" | Hello Beautiful By admin | category: Uncategorized | tags: coletti-says, create-jobs, even-though, [...]

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