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Wrigley is reportedly preparing a lawsuit against Chris Brown to recoup the millions of dollars they spent on his endorsement deal for Doublemint Gum that went south when he was charged with assault against Rihanna.

According to entertainment columnist Janet Charlton, “Chris had apparently signed up for another five-year stint with Wrigley and finished a number of commercials when the Rihanna incident happened. Wrigley pulled his ads and fired Chris. Now they are said to be preparing to sue Chris for all the money they lost due to his bad behavior. They spent big bucks on ads featuring Chris along with other celebrities like Jay-Z and Mariah Carey. Since Chris was in them also – everything had to be ditched. Wrigley is mad and we hear they hope to recoup the money Chris caused them to lose with a big fat lawsuit.”

AUDIO: New Music From Chris Brown & Lil’ Wayne

VIDEO: Chris Brown Rakin’ The Weeds

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  • http://www.blackplanet.com/ladyiska/ ladyiska

    if ur they pulled they really dont have a sue in stores unless stated otherwise on the contract hehe

  • http://www.blackplanet.com/Luxurious_02/ Luxurious_02

    This is crazy. First of all Wrigley fired chris brown over some personal s**t that went on his life. I don’t get why they’re suing him for a decision they chose to do(and didn’t have to) and had nothing to do with them. Wrigley MADE Chris’ situation about them( cus THEY THOUGHT he wasn’t the face to sell gum anymore?). I could see if he quit or backed out the endorsement jobs himself or so drugged up over something where he couldn’t make it to work for them when needed, then i could see why they HAD fire him and then sue for money wasted, but that was not the case. They fired him over some s**t that had nothing to do with them. That was there choice. It’s their fault that they put all that money into him and s**t happens.

  • http://naybesa.wordpress.com/2009/10/05/chris-brown-is-getting-sued-again/ Chris Brown Is Getting Sued!… again « A Kiss Of Reality

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  • http://www.blackplanet.com/MeMe76137/ MeMe76137

    SUM1 NEEDS 2 SUE HIS SORRY AZZ BN THAT HE LIKES TO HIT ON WOMEN!!! WHEN U LOSE RESPECT 4 URSELF, THEN U HAVE 2 EXPECT 4 OTHERS 2 LOSE RESPECT 4 U. CHRS BROWN IS JUST TRASH & I HOPE THAT HE GETS WHATS C**’N 2 HIM!!!!!

  • http://www.blackplanet.com/Kountry_Mayne/ Kountry_Mayne

    he still makes great music. he can still sing. and they know they can edit him out of the video if they wanted him out of it that bad just liek they edited the little kids out of the bet awards when drake and lil wayne did their performance. this world is full of greed.

  • http://www.blackplanet.com/kbneville/ kbneville

    The can sue all they want to, but I don’t think that they’ll have a valid case. They CHOSE to fire Chris because of what happened in HIS personal life. He didn’t break the contract, they fired him. There is a difference. I personally like the commercial, and there’s no way in hell I would have wasted money because he chose to do something in his personal life. I would’ve still shown the commercial, but that’s just me.

  • http://www.blackplanet.com/SweetAngel8098/ SweetAngel8098

    Wrigley is full of s**t

  • http://www.blackplanet.com/shortyb13/ shortyb13

    SUE CHRIS? THATS ABUNCH OF BULL. YOU FIRED HIM SO EAT YOUR LOST. AND AS FAR AS HIM BEATEN ON RIHANNA HELL YOU DONT KNOW WHAT HAPPEN IN THAT CAR. THE B***H MIGHT HIT HIM FIRST. CHRIS GO ON WIT YOUR LIFE BABY. YOU ARE A DAMN GOOD ARTIST. LET THE HATER HATE, CAUSE THEY DAMN SHOW CANT APPRECIATE!!!!!!!!!!!!!!!!!!!!!!!!!!

  • http://www.blackplanet.com/2daTopnonStop/ 2daTopnonStop

    Won’t work unless they had a clause in the contract stating he had to be on “good behaviour”

    Just like certain athletes have morality clauses making sure they don’t run around acting a nut~

    They shouldn’t have fired him~ or they should have just edited him out of the other commercials~

    Like my daughter says “so sad their bad”

  • http://www.blackplanet.com/ittybittydiva07/ ittybittydiva07

    They were the ones that fired him. It’s their loss. They should just take their loss and move on because they could have gotten another celebrity to do the commercial. And besides his contract said nothing about his behavior outside of the job being on the up and up.

  • http://www.blackplanet.com/BlackCasper2001/ BlackCasper2001

    I mean CB was making them dough. People forgot about them until CB was in their commercials to remind people that Wrigley’s existed. They just did what many white people do and that is extort black people. They want to blame it on Chris when they know damn well that people weren’t bothering to buy their gum much anymore. Wrigley’s is in the 90s. They need to step their game up. F**k em.

    N.S. Ugezene

    http://stores.lulu.com/NSUgezene

  • http://www.blackplanet.com/alexxusrob/ alexxusrob

    First off, they fired him. Unless there was stipulation in the contract that states unless he is not exhibiting ‘good behavior’, they can’t sue him. If anything, he can file a countersuit against them for breech of contract. It’s their own fault for firing him. CB was and still is a hot commodity, and even though I don’t agree with what he did, they did make money off of the commercials that did air prior to the altercation with Rihanna. I just can’t get past the fact that so many other celebrities have been accused of things worst that what CB did, and just because he is a young,black entertainer, he is being ostracized. It’s rediculous. He admitted his faults, he’s paying his debt to society, and I think that is where it needs to end. People need to leave him alone.

  • http://www.blackplanet.com/dabombstuff31/ dabombstuff31

    Agreed. He ought to counter sue them because he didn’t just quit on them, they fired him that is their loss and he owes them nothing!

  • http://www.blackplanet.com/misslyricist/ misslyricist

    Were people REALLY gonna rush out for more doublemint cause Chris was endorsing? LOL Imma need them to know Orbit and Dentyne Ice got the market locked anyway. Anywho, if he was fired, they are SHORT. I agree, he should counter-sue and make some of his paper back.

  • http://www.blackplanet.com/N-Tense1/ N-Tense1

    dang they are just comin down on Chris. Im sorry, but i think that there needs to be a serious separation between professional life and personal life. Im gonna side with Chris on this one. Double mint took a chance paying him to do these commercial now because they dont agree with a mistake he made in his personal life they sue! thats not cool!

  • http://www.blackplanet.com/Just_ToCute/ Just_ToCute

    THEY ONLY TRYING 2 SUE HYM BCUZ THEY FIGURE HE YOUNG N STUPID N HE JUS GONE GVE UP THE MONEY CHRIS BETTA GET A GUD LAWYER IF HE DONT ALREADY N SUE DEY ASS BACK CUZ DIS S**T AINT RIGHT

  • http://www.blackplanet.com/longisland_mami/ longisland_mami

    they cant that bull s**t cuz for one they fired him.. he didnt willingly leave so he shoudl be sueing they ass cuz they forfited his contract.. he aint make them loose money cuz he the one who bought money back to they non lasting flavored ass gum. not to mention they took his song to make a similar damn song for some gum.. they jus trna make chris feel and loook worst after that bulls**t went down.. liek i said before dont nobody really kno what the hell hapend bewtweent he two. this is bulls**t and i hope the judge dont b a dick and let them get away with this. but he from va, he aint going for that s**t n e way. va stand up

  • http://www.blackplanet.com/1Divine_soul/ 1Divine_soul

    THATS WHY WE BLACK MUTHAFUKAS GOTTA BE PERFECT…THE WORLD WILL BUILD US UP QUICK AND SLAM OUR BLACK BURNT NAPPY HEAD BIG NOSE ASS DOWN INTO THE BLACK ASS STREET…SOMEBODY PASS ME SOME OF THAT GOTTDAM GUMM…IM SIKADISS…ALL IN SCHOOL THEY HAD ME FEELING LIKE A FUKING SLAVE…BUT IM FREEE NOW…TIME TO APPLY TO ANOTHER 5 YEARS OF BS PURSING MY PHD..BUT THIS TIME IS A UGLY GORRILA ASS NICCA JST LIKE ME, ACTING C**KY TALKING BOUT HE BEEN ON TV N S**T…AND HE AINT GOT THE TIME TO DISCUSS…JESUS TAKE ME NIE LAWWDD…..AOOWWWWAAAHHHHHH

  • http://www.blackplanet.com/Lu5ciou5_Chocolat3/ Lu5ciou5_Chocolat3

    OMG…don’t they realize that they fired him. No royalties gained people. They fired him because they were afraid he would tornish their image and sells…Chris Brown never put them in any jeopardy, so they are wasting their time suing him. People are so crazy. If he signed the contract and quit then he owes you…if fired, nothing is owed.

  • http://www.blackplanet.com/fishnetz/ fishnetz

    I swear this damn company Wrigley’s needs to have a petition against it…. This is some lame azz ish. He didn’t quit. Everyone didn’t think he was guilty… Some thought they both were guilty but he has to pay the price for some stupid decision. I understand not wanting to promote or condone domestic violence. He has paid and is continueing to pay his debt and trying to turn his life around. Why does he have to pay for a Corporations choice. Hell we didn’t fire the President when he cheated on his wife. We didn’t fire the dumb ass President that brought this country to its knees and into a recession worse than the one we had in the 30′s. He stuck his nose into other countries businesses started wars, and didn’t care about the sacrifice of life. Hell to him a loss of life was no sacrifice to him it didn’t even effect him. He was looking to stick a feather in his damn hat…. To be a victor. He didn’t have to pay s**t for his mistakes. He is taken care of forever on our dime. What’s so sad is that we as a country need to take care of ourselves because our own government doesn’t see fit to make us a priority until our current President. Must be because he is white… I can say that s**t too… Why it is that one mf is right over another like its any worse or any, better you feel me? This company made its choice to fire Chris Brown they need to let it alone and let the young brother try and get his life back on track. How is it that the USA and corporations such as Wrigley’s pick and choose who to kick when they are down? I am sorry but I will never buy another of their products and I used to chew their gum for years. Any product like Orbit, Juicy Fruit, Big Red, Freedent, Extra, Icy Cool, Eclipse, Excel in Canada, Strappleberry, Grapermelon, Orbit Drops, Hubba Bubba Bubble Gum, Boomer, Solano, Pim Pom and Trex confections by purchasing a Spanish producer in China, Spain and India, Honey & Lemon, Airwaves comes in Menthol Eucalyptus, Blackcurrant with Vitamin C, Spicy C**ktail, Ginger Orange and Cherry Menthol in Ireland, West to China in the East. Altoids, Life Savers, Creme Savers and Sugus brands that is made by damn Corporate Politics. They have made millions off of him already and would probably continue to do so. Their choice, their loss, leave it alone and keep it pushin!!!

  • http://www.blackplanet.com/MzJuicey85/ MzJuicey85

    thats b.s.nobody told wrigley to pull the ads.there would have been plenty of people still watching the commercial just because it was in it.the media makes it seem as if because he made a bad judgement that nobody is still behind him and still rooting for him.i know i would have watched the commercial and anything that had the do with C.B.i dont see anybody pulling anything with the “victim”rihanna.shes not a victim in this at least i dont think.that incident has basically boosted her career and now it seems as if the media is more interested in seeing her succeed and C.B.fail.i dont understand society.wrigley doesnt deserve *ish.they were the ones who pulled the plug not C.B.they should get absolutely NOTHING

  • http://www.blackplanet.com/Dopegurlmagic17/ Dopegurlmagic17

    CB will get through it they seriously can’t sue him for the lost of their money especially wit da ‘incident’ having nothing to do with their company… plus they fired him… i kno judge Judy wouldn’t give them any money lolz

  • http://www.blackplanet.com/mike_diesel27/ mike_diesel27

    @MeMe76137, let it go baby. I’m sorry if you’ve been through an abusive relationship but, it’s time you moved on. Chris has gotten what he had coming to him. Rihanna didn’t press charges on him so why worry your brain about it? Face it, Wrigley is out of line for this. He didn’t quit on them, they fired him. Why should he owe a red cent to them?

  • http://www.blackplanet.com/WeSt-CoAsT-909/ WeSt-CoAsT-909

    @ MIKE_DIESEL27 I AGREE boo f**k wrigley all they have to do is edit the s**t that nigga chris was in plus this dont stop him he already finished a movie with t.i commin out sometime next year i agree wit THEY FIRED HIM SO HOW DID THEY LOSE MONEY BECAUSE THEY RUFUSE TO AIR THE COMMERCIALS ??? SOUNDS STUPID IF THEY ALREADY GAVE HIM THE MONEY WHY THEY TRYIN TO GET IT BACK EVERYBODY IS ALREADY PAID THEY LOST BECAUSE OF THIER OWN DECISION

  • http://www.blackplanet.com/goodazzhead21/ goodazzhead21

    Even though I love they gum but fuk Wrigley. They got money so why in the hell they got to sue him for. It aint like we known that shyt was going to happen.

  • http://www.blackplanet.com/ANewStart74/ ANewStart74

    This is a publicity stunt. From him being in the news about the Rihanna situation, he has to have something that may view him as a victim instead of a victimizer.

    Great Marketing Tool

  • http://www.blackplanet.com/flyfisher_20750/ flyfisher_20750

    MY wife the lawyer tells me that unless Chris had a morals clause in his contract similar to that of professional athletes, Wrigley stands little chance to get anything back. They banked on his celebrity status, signed him for ads, he did the first 5-6 commercials, got paid. After that fact he got into the rumpus with Rhianna and lost the contract. But Wrigley can’t take back money he earned. I don’t think it’s publicity as much as an attempt to get a settlement out of Chris for at least some of the money back. I guess we wait to see how the lawyers play this out, as they’re the only ones who stand to make any money out of this suit.

  • http://www.blackplanet.com/Aleece_Lovez_You01/ Aleece_Lovez_You01

    THiS iS Mii B.D ii LOVEEEE CHRiS BROWN SO MUCH.! :]]

  • http://www.blackplanet.com/trisha_369/ trisha_369

    YA’LL JUST NEED TO STOP,WITH ALL THE BULLSH*T-YA’LL DOING TO CHRIS BROWN. JUST HIS LUCK JAY-Z MIGHT BE IN BEHIND ALL THIS SH*T…AFTER ALL HE GOT CHRIS TOOK OFF THE BET-AWARD SHOW. AND TO AD IM PISSED THAT EVERYBODY STILL WANT TO TAKE EVERYTHING AWAY FROM HIM BECAUSE OF RIHANNA…ITS NOT SO MUCH HE(HIT HER)BUT THE FACT SHE IS ONE OF JAY-Z (HOES). AND YES I SAID IT…FACTS SPEAK FOR ITSELF-HOW MANY TIMES DO YOU GET ON THE NET AND SEE NOTHING BUT,PIC OF HER-HALF A$$ NAKED LIKE BEYONCE SHOWING HER BREAST AND DOING SH*T-LIKE THAT? NOW ASK YOURSELF IF SHE WAS REALLY BEAT SO BAD THAT EVERYBODY JUST HAD TO COME RUN’ING TO POOR LITTLE RIHANNA…WOULD SHE BE WALKING AROUND HALF A$$ NAKED? HELL NO AND NO IM NOT SAYING ITS OK FOR A MAN NOR WOMAN TO BE VIOLENT TOWARD EACHOTHER AND IN THIS CASE THEY BOTH WAS VIOLENT TOWARD EACHOTHER AND HER CAREER SHOULD BE RUN DOWN LIKE CHRIS BROWN. AND NO IM NOT A HATER NOR A FAN OF CHRIS BROWN-IM JUST A WOMAN WHO KNOW AND UNDERSTAND THAT MEN GET HIT,BEAT,AND KILLED BY WOMEN AND SOME PEOPLE JUST RIDE ON IT AS IF ITS OK OR THE FACT HE IS A MAN AND SHOULD BE ABLE TO TAKE IT AND TO AD ANY WOMAN CAN CRY HE HIT OR BEAT ME-BUT,ASK YOURSELF DID SHE HIT FIRST-DID SHE TRY TO KILL HIM AND HERSELF,OR (THE KIDS-IF THEY GOT ANY) AND HE BEAT HER,WAS HE TRYING TO LEAVE AND SHE CAME AT HIM OR WAS HE DRIVING DOWN THE ROAD AT HIGH SPEED AND SHE SLAPPED THE HELL OUT OF HIM? IM JUST SPEAKING FROM-FIRST HAND AS A WOMAN WHAT ANOTHER WOMAN CAN DO TO GET A MAN LOCKED UP AND THEY BE THE ONES WHO ARE DOING ALL THE HIT’ING…SAW THIS HAPPEN SO MANY TIMES AND THE MAN DON’T SPEAK ON IT BECAUSE OF HIS PRIDE AND THEN THEY ARE FORCED TO GO INFRONT OF THE CAMERA AND APOLOGIZE AND ALSO TAKE BLAME FOR SOMETHING THEY DIDN’T DO NOR START BY THEMSELF. AND WITH THAT BEING SAID,I HOPE CHRIS BROWN WIN HIS CASE…AS FOR WRIGLEY-F*CK YA’LL. YOU DIDN’T TAKE DOWN BRITTANY SPEARS-WHEN SHE DONE ALL THAT SH*T NOR SUED HER. (NOW THIS IS JUST MY OPINION OF HOW I SEE THINGS.)

  • http://www.blackplanet.com/Cee-Cee215/ Cee-Cee215

    wringley want him when he aint do nothing now that something did happen u wanna sue the man like be foking serious…

  • http://www.blackplanet.com/0VancouverHurts/ 0VancouverHurts

    Now thats a sexy ass commercial! I admit hes very talented but I still dislike him after that tragedy. Well done Wrigley hope you win!

  • http://www.blackplanet.com/MsBaldwin/ MsBaldwin

    First off this is some real BS because they fired Chris over something that happened in his personal life and nobody really know what the hell happened in that car with him and Rihanna. My guess is she hit him and it was just a natural reaction to hit her a## back. As far as them trying to sue Chris I dont think that it will work because of the fact that they fired him and if anything Chris should be the one that’s taking them to court trying to get some bread from them because that contract didnt have anything to do with his personal life and its problems. I wouldnt be suprised if Jay Z old a## had something to do with this. At least Chris admitted that he was wrong and apologized for it, this B#### is walking around half-a## naked smiling everyday like she wasnt beat on at all.So ask yourself was he defending hisself from her fighting him or did he just up and knock her a## around. THINGS ALWAYS HAPPEN FOR A REASON!!!!!!!!!!!

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