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From Harlem, Herald Square, to Washington Square park, Procter & Gamble (P&G) and a suite of celebrity ambassadors canvassed the Big Apple to showcase the power of its Everyday Effect program through the largest consumer event in its 175-year history. Featuring some of P&G’s most-loved consumer brands and more than 40,000 free products, city-wide pop-up experiences, delivered by a team of famous faces, surprised and delighted city-dwellers throughout the day, including: free beauty touch-ups and male grooming stations, mouthwash samples outside of coffee shops, air freshening car clips for taxis, and surprise, special deliveries for new moms. Check out a few pics from the event inside.

For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.