Subscribe
Hellobeautiful Featured Video
CLOSE

Rihanna is the new spokeswoman for Emporio Armani Underwear and Armani Jeans. She will begin starring in campaign ads in September, promoting the fall/winter collection.

Last week, she posted a cryptic message on Twitter, saying: “U would NEVER guess what I’m doing right now!!! Hint Hint #Armani”

She was also spotted in Milan with Armani’s niece Roberta Armani in May, so we knew something was up!

She can tack this on to her long list of other endorsements, including Nivea Skincare, UNICEF and Vita Coco coconut water.

Rihanna & Drake “Quietly” Dating

Rihanna Concert Cut Short After Stage Catches On Fire! [VIDEO]

For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.