Shea Moisture

#TeamBeautiful recently had the incredible experience to take #BlackGirlMagic to a whole new level when our brother brand Cassius transformed our entire team into digital dolls for an amazing style feature.

Want to re-create the dreamy looks rocked by The Beautifuls in their Digital Dolls feature? While a purple contour and Swarovski-encrusted lashes might be a bit much for the daily grind, you can still incorporate a bit of magic into your look with these fabulous must-haves. Get in on the glam with these essentials. ALLISON MCGEVNA, […]

  #TeamBeautiful recently had the incredible experience to take #BlackGirlMagic to a whole new level when our brother brand Cassius transformed our entire team into digital dolls for an amazing style feature. The shoot was all about empowerment, being unapologetic and lots of glamour. Cassius’ amazing style team, led by Executive Director of Style & […]

With the recent news that Sundial, the company which owns and produces SheaMoisture, was acquired by Unilever, CEO Richelieu Dennis says he is looking forward to creating a legacy of Black excellence. The news of the acquisition was announced last month, along with the development of a New Voices Fund, which will donate $50M to empower […]