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Essence

NewsOne is reporting that magazine Essence is set to formally hire Elliana Placas, a former staff member of O! Magazine and US Weekly.

Citing a Clutch Magazine interview with both a current writer and former employee, the article reveals that the company that owns Essence, Time Warner, is behind the move.

It is obviously too soon to know what backlash the magazine might suffer as a result of the decision, but it does raise some interesting issues.

Can a woman who is not black successfully coordinate the fashion orientation of an iconic magazine directed at black women?

Is it a slap in the face of the loyal readers of Essence to hire her?

What direction will the magazine take in the near or long term future?

You can read more of the except from NewsOne by clicking the link below.

Controversy Surrounds Essence Hiring White Fashion Director

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  • http://www.blackplanet.com/blackbizman2008/ blackbizman2008

    If I’m not mistaken, Essence Magazine is now controlled by a white (or non black) organization now, so this should not come as a surprise, and may not even be newsworthy since fashion is supposed to be color blind (or so we hope).

  • http://www.blackplanet.com/phazex_female/ phazex_female

    No surprises there!

    Sure a talented individual can successfully coordinate the fashion orientation. But face it, white-based mags, e.g. Redbook, Seventeen, etc. don’t have much to offer by way of Sistas. They CATER TO the euro-clowns.

    Bet that! Next thing you know, everyone hired up in Essence will have either an A,O or Z for the beginning letter of their last name. “Watch.”

    Essence fell off a long time ago which is why I no longer receive the mailings.

  • http://www.blackplanet.com/Southern_Swagger82/ Southern_Swagger82

    who gives a sh1t!!! Maybe she qualify for the job. On to the next.

  • http://www.blackplanet.com/Nefertiti313/ Nefertiti313

    If this report is true, the solution is very simple: DON’T BUY ANOTHER ISSUE OF ESSENCE MAGAZINE! Black women have a unique style that is idiosyncratic to our culture and our journey through this thing that we call life. A white woman cannot successfully interpret our style, our pizzazz, our panache.

    All print magazines are struggling now, waging war against the Internet. The battle is bloody and foolhardy and traditional magazines are losing! Time Warner cannot afford having black women proactively taking a stand against a move that is simply not conducive to our best interest, or our lifestyle. Don’t just get MAD: GET EVEN! Once this story is confirmed to be valid, don’t buy this magazine, and don’t go online to essence.com either.

    Hit Time Warner and Essence magazine where it hurts: in their bloody pockets. When they are unable to generate revenue from subscription sales and Internet hits, their CPM rates will have to be lowered, and they will subsequently lose advertisers and profitability. Couple your benign boycott, with a few carefully crafted malignant words. Write a letter to the C-Suite of Time Warner (CEO, COO, CMO), and the publisher and Editor-in-Chief of Essence magazine. Let them know how you feel. If they owned a Hispanic, Arab or Asian magazine, I can guarantee you; they would not commission a white woman as the Fashion Director because they know that those communities would absolutely NOT tolerate it.

    If you don’t mind having a white Fashion Director for your magazine, then continue to patronage Essence. If you do mind, take a stand: DON’T BUY ANOTHER ISSUE UNTIL THIS SITUATION IS RECITFIED. Do more than complain: STAND FOR SOMETHING. All you have to do is cease and desist your purchase of Essence magazine and stop visiting their website.

  • http://www.blackplanet.com/jazzwatch/ jazzwatch

    First Eboney is in the crapper now they hired a WHite rep to rep us in Essence….one word for this move: WHOOOOOSSHHHHHH……(sound of a toilet)……..

  • http://www.blackplanet.com/carteraunida/ carteraunida

    I was just reading this month’s issue of Essence with Janet Jackson on it, the first issue of my new subscription to Essence Magazine after over ten years. I did see prominent full page ads featuring Caucasians.

    Yeah, integration is great, but not so great when all the other major main stream mags don’t feature blacks or African-descendants, especially those of us in the darker, broader and kinkier end of the ‘black’ spectrum. And God forbid a combination of all three. And they don’t hire African-descendants as directors and chiefs of their departments. Take Vogue Magazine for example, they’d rather feature Black barbies, or Black faced white models.

  • http://www.blackplanet.com/LENAINOH/ LENAINOH

    Essence Mag. not a surprise…what took you so long. I will put
    you on my list of “not purchasing, along with white companies who do not promote “ethnic” people. No way a white can dress us….You got a very well known talk host (male) on tv…Dk. blue suit, light blue shirt and BROWN SHOES…It’s amazing that they (whites) can dress and cook better than any other race when people of africans and spanish races were the cooks. You have three blacks on Food TV, no clothing designer show, not hair style shows and now our magizines are sell outs. I bet you none of the white magazines have a black person as there Fashion Diretor. You should give a s–t…Qulify is not the issue, because I know there is one of us who does….it’s about crossing over….we got you on your feet…now your walking..bye black folks!!!! So sad.

  • http://www.blackplanet.com/mamangel67218/ mamangel67218

    Didn’t I just read a post about the African Photographer that was trying to get Vogue to feature African models (and his pictures were beautiful indeed) but they said “Hell Naw”…. I’m not no where racist but I think black people should hold on to the little bit that we have in America or anywhere else @ that. Slowly but surely, they gonna take over this magazine too, before you know it, the Whities will buy it out and become owners.

  • http://www.blackplanet.com/Star_Maker77/ Star_Maker77

    I thought Essence was Black Owned like Ebony. Oh well what else is new? or not new. Fashion is color blind…We as people are not.

  • http://www.blackplanet.com/OUT_SPOKEN_DIVA/ OUT_SPOKEN_DIVA

    Style is Style!!! Fashion is Fashion!!! Maybe it is about who was qualified.

    It is amazes as well as sadden’s me this is a issue. Let’s say Elle or Vogue hire a black fashion editor. What If a white blog sites ask “Can a woman who is black successfully coordinate the fashion orientation of an iconic magazine directed at all women?”?

    Michaela angela Davis need to sit down. This woman not long ago wrote an opinion piece for ESSENCE about her anger and final acceptance of her daughter joining a White sorority. This lady is always hurt by something “racial”. I actually thinks she has a problem.

    I won’t cancelling my subscrption over this. Again Style is Style!!! Fashion is Fashion!!!

  • http://www.blackplanet.com/SOULSACRED/ SOULSACRED

    THIS is some SERIOUS BULLSHlt, people ! How they gonna do sumn like DAT? Simple – because WE LET THEM….TRUST,if EVERY BLACK SUPPORTER OF ESSENCE MAGAZINE MADE A FUSS over this ISSUE,that white woman would be FIRED as fast as she was HIRED.WHITE PEOPLE- YOU ARE NOT US ! WE CAN DO FOR OURSELVES ! ESSENCE caters to BLACK PEOPLE in particular,SPECIFICALLY BLACK WOMEN….so HOW are yall gonna HIRE someone who is NOT BLACK for a position which is for a BLACK MENTALITY? It’s just like HOLLYWOOD writing BLACK MOVIES & TELEVISION shows with NO BLACK WRITERS ! WTF? GTFOH !

  • http://www.blackplanet.com/easy_one65/ easy_one65

    (LOL!)…I knew this was coming!…It was just a matter of time. Think about it: the flip side would be for a “white’ beauty publication hiring/promoting a “Black” fashion director…You think it would ever happen?…Hell phucking no!!!…I knew this shyt was going to happen!…That’s why we need Black business publishers to stop selling out to these white bastards. They hate, hate, hate and say all kinds of negative things about Black women and their beauty for years…and these negroes get blinded by the dollar signs, forgetting about the “true” value of such a distinctive publication as Essence…when will we learn??…
    (lol!)…When are we going to open our phucking eyes and see things for what they really are??!!…A-mazing!…

  • http://www.blackplanet.com/easy_one65/ easy_one65

    This is another example of why most of us will never have any kind of financial freedom, and remain slaves to these white folks. We got no vision. Look at the comments in this blog. Do you see any other ethnic group selling their culture for six pieces of silver?…No. You know why?…It is your culture that defines who you are, your value as a people. Our mentality has to change. We need more people to stop saying “I don’t give a phuck!” and start giving a phuck about something in life.

  • http://www.blackplanet.com/chocolatethunder223/ chocolatethunder223

    Like i say, if you don’t stand for something you will fall for anything.

  • http://www.blackplanet.com/catgirlTX1/ catgirlTX1

    As soon as this is conFIRMED I will not be buying ESSENCE MAGAZINE ANY MORE. IM SO SERIOUS IM SICK OF US SELLING OUT ON THIS COLOR BLIND S**T. ID LIKE TO SEE THE DAY WE GET MAJOR GIGS AT VOGUE, COSMO OR GLAMOUR MAGAZINE. THEY WONT EVEN GIVE US A SHOT, SIMPLY BECAUSE THEY THINK WE WILL PUSH A GHETTO OUTLOOK ON FASHION. WHATS SO DAMN HARD ABOUT OPENING SOME DOORS FOR YOUNG BLACK TALENT WHITE FOLKS HAVE ENOUGH PEOPLE WHO OPEN DOORS FOR THEM. GOOD GRIEF !!!! WTH…

  • http://www.blackplanet.com/odoggz/ odoggz

    Essence is garbage talk for wannabe cross-over, 40+ women. NO one young even bothers with that. It’s also white-owned, and if they want to hire a white stylist, then that’s just equal opportunity employment. Women empowerment, why can’t you be happy that a woman got the job, and not some male! :)

  • http://www.blackplanet.com/wonderwmnga00/ wonderwmnga00

    Not surprised at all…

  • http://www.blackplanet.com/MAHOGANYSPIRIT/ MAHOGANYSPIRIT

    Puppetmasters must control everything…smh

  • http://www.blackplanet.com/MsMerising/ MsMerising

    The new employee’s name is Elliana Placas?

    First of all, that is NOT an Anglo name. Anglo’s are the only true ‘white’ people, every other Caucasian culture has their roots somewhere in the middle east (and we know the deal with the Moors). Look at prejudices around the world, you’ll see Anglo’s do not accept these ‘ethnic’ Caucasians as ‘white’ (I should know, I’ve lived it). Interesting AA folks consider them ‘white’, though…

    Secondly, where is a photograph of the woman? Do you how many people from Central American/Caribbean are brown-skinned ladies? Honduras, DR – who knows what’s going on?

    Thirdly, who is the source?

    Fourthly, I say hire who does the job best. If I don’t believe in double standards for ‘black’ folks, I have to keep that openness to everyone else. Prejudice is prejudice, period. I would understand if it was a ‘hair’ issue as the majority of Caucasian do not have the same hair texture as Pan-African folks but fashion? Living in America I noticed many ‘black’ women liked my style because many ‘black’ women emulate Italian/European trends (European women fashion tastes are VERY different from Anglo-Americans, we are much more riskier, edgier etc). They don’t know it per say, but they learn it from celebrities who are being dressed usually gby black stylists ay brothas lapping up the catwalks in Europe.

    American culture is WESTERN culture. Anyone who comes at me on an Afro-centric fashion tip, that is the minority, not the majority fashion choice in the USA. I’ve lived in Atlanta, Los Angeles, ‘Nawlins, Toronto etc and have seen with my own choice people’s preferences for westernized fashions.

  • http://www.blackplanet.com/cgeorges/ cgeorges

    There is no such thing a black fashion. This article is filled with racist tinge. Evidence for how racist this article is is to just reverse the situation. Black fashion director hired for abercrombie & fitch. Would that be ok?

    There are different types of fashion which are predominant within certain cultures. My mother has been reading Essence from as far back as I can remember. If this new director is doing a bad job, the viewership at Essence will obviously go down and therefore, those who run the magazine will have to assess the cause for the decline in readers. If they determine that it’s because the new director is not doing a good enough job to address the needs of the readers/viewers, then the director will be replaced.

    It’s time that individuals start looking beyond pigments and start looking at content. After all, it’s how we want to be treated. What I will do is wish this new director luck and hope that they will maintain the standards of Essence Magazine. If they do a bad job, I’m sure my mom will let me here all about it.

  • http://www.blackplanet.com/catgirlTX1/ catgirlTX1

    EVERYONE KNOWS THAT MORE WHITE FEMALES HAVE BENIFITTED FROM AFIRMATIVE ACTION THAN ANYTHING. SECONDLY. UNTILL RACISM IS ELIMINATED THERE WILL ALWAYS BE A NEED FOR IT AS WELL FOR BLACK FOLKS TO USE WHAT LITTLE POWER WE HAVE TO TRY TO EMPLOY AND GIVE OUR PEOPLE AN CHANCE. THERE ARE ENOUGH MAJOR WHITE COMPANIES THAT WONT EMPLOY US!!!!

  • http://www.blackplanet.com/catgirlTX1/ catgirlTX1

    MY POST IS SO FULL OF ERRORS I JUST WANT TO TAKE A RED PEN AND MARK ALL OVER IT!!! lol SISTAS IF THIS IS IN FACT CONFIRMED WE SIMPLY DO NOT BUY IT OR SUPPORT THAT MUSIC JAM IN THE SUMMER!!! HOW MANY OF YOU CAN STOP GOING? WE HAVE NO BUSINESS TRYING TO RUB ELBOWS WITH A WHITE FEMALE. AT THE END OF THE DAY THEY WILL CUT YA DAMN THROAT AND PLAY INNOCENT LILLY WHITE GIRL TO GET THEIR WAY OR THE JOB !!!!!

  • http://www.blackplanet.com/sassysena/ sassysena

    REALLY? folks! racism again? Can we just move on already! Its 2010 for God’s sake. Why do we always make an issue out of nothing. Essence hired a woman. (PERIOD) Enough said.

  • http://www.blackplanet.com/cpow/ cpow

    For those who say fashion is fashion…that’s true up to a point. We as African-Americans have ALWAYS had our own sense of style, and I think it’s best represented by another African-American. As far as fashion being color-blind, you have got to be kidding! Many of our prominent black models are not getting work at the large runway fashions shows because many of the top modeling agencies are not hiring them. Read this article: http://jezebel.com/5020728/will-the-july-issue-of-italian-vogue-solve-the-black-models-problem If you think it doesn’t matter, think again!!!!

  • http://www.blackplanet.com/qekanem/ qekanem

    So what else is new. News Flash folks. Essence is no longer a Black Owned Business anyway. What do you expect?

  • http://www.blackplanet.com/ShawtiiSexxxiiThick/ ShawtiiSexxxiiThick

    OKAY… so they hired a white woman for fashion director… SO FUKKING WHAT?!?! Why would u boycott a magazine for something so petty and stupid! If it were the other way around it’d be okay though, right?? Fukkin racist-azz bastards on here, that’s what’s up though.

    Bottom line: If it’s a good magazine, THEN READ IT! There’s already too much shiit going on in the world to be worried about some stupid azz fukkin shiit like this article.

  • http://www.blackplanet.com/BETfanClub/ BETfanClub

    …But the money Essence gets is because of all the Black readers that have bought the magazine, most of which have been discriminated against and passed over to hire someone white or even hispanic, when the African American was just as qulified and in too many cases MORE qualified that the the white person. What I expect is, to act like this is something to expect, accept and do nothing about. What I expect is to, not only stop buying Essence, but to take a look in the super market or book store and find Essence magazine, flip through the pages, and find the biggest advertisers with the biggest full page ads, and write to at least two of them and state that not only are you not going to buy Essence but you are not going to buy the products and services of the advertisers that patronize the magazine, and you(All of us)are going email at least 10 people and tell them to do the same and email at least 15 people, and tell them to email at least 20 people, to see just how many people can be reached with this fantastic new boycott tool we have been provided. This is going to be our statement that we are not only fed up, but THIS IS OUR CIVIL RIGHTS MOVEMENT.
    Please pass this on to as many people as possible and would have joined the new revolution. Empower, don’t accept.

  • http://www.blackplanet.com/BETfanClub/ BETfanClub

    Read the comment by ShawtiiSexxxiiThick. This is the same thing THEY said about the Montegomery Bus Boycott, THEY said it was petty, and they said it was making a big deal over nothing. They even went as far as to publicize that Rosa Parks was SITTING in the front of the bus to make it all the more petty and arrogant, when the fact was, Rosa Parks was already at the back of the bus and was made to stand up and give her seat to a white person, So this is the F**KKING big deal, I’m sure you don’t study enough history to know that that word you used stands for Fornicating Under Consent of the King (FYI) So for you to suggest that anyone is racist because we acknowledge how unfairly we get treated and how much favoritism whites still get is a part of the insensitivity problem that helps us continue to be treated as secod class citizens, but that’s going t stop, because now we know that the majority of white Americans are not insensative like you are. That’s so F**KKIN what.

  • http://www.blackplanet.com/ShawtiiSexxxiiThick/ ShawtiiSexxxiiThick

    Sorry to burst your bubble, but this has nothing to do with history or none of the shiit you are talking about. You are totally twisting this into something totally irrelevant. How in the hell does a white woman being hired for a job at a black-owned business have anything to do with Rosa Parks??? Nothing. Case closed.

  • http://www.blackplanet.com/sngwrytr/ sngwrytr

    Fashion may be color blind, but the business of it is not.

  • http://www.blackplanet.com/salong/ salong

    So many posts say, “not surprised, what else is new” but it really does make a difference – most were under the impression that Essence was black owned – it isn’t but is it still representing Black Women? – Essence used to put models of all shapes and shades of Black on their covers but now it’s just the same celbs over and over again – very Euro of them – and isn’t it akin to purchasing African Pride hair care products that aren’t African in origin? They pretend it’s about us but it’s about money (just like Terrance Howard, Wesley Snipes, Taye Diggs – and all the other black actors that love exotics – pretend on screen they love Black women and in real life they love anything but us)
    Why are we so accepting of everything – knock us down we’ll get up but s**t I don’t want to be knocked down all the time.

  • http://www.blackplanet.com/n0gar/ n0gar

    Her name sounds Spanish, Portuguese or Greek, so why say white? When Jews take over black things, this is the result – to turn them from black into ‘multi-cultural’ things. In otherwords – they want to lesson the effect of blackness.

    If these niggas would not sell in the first place, we would not have these issues. Jews own the privately owned Federal Reserve so they can print limitless amounts of money and buy up everything! Niggas like money, Jews own money so they want your assets! Dumb niggas! Everyone wants to be a billionaire like having a few hundred million and being in charge of your OWN is not good enough. Once the Jew man get’s yo s**t, you will no longer have your own. He will make sure that you do not get into the biz again to compete.

    If he does not stop you from his Jewish buddies not selling (notice how Jews never sell to anyone but Jews, unless the things is worthless) to you or politicians not granting you a license or a judge blocking something. They ARE all of the people you need to go see to get approval, so they can do this. Meanwhile, niggas create, and then you give it all up to the Jew who in turn work together to monoplize black cultur and sell it back to us! Stupid niggas!!

  • http://www.blackplanet.com/n0gar/ n0gar

    Shawtii needs o go to white planet if you don’t like how we think. This is clearly not the place for you. I know you want that black dick so badly, but you need to respect the black people or leave our dicks alone!

    Also, Essence, like BET and practically every other black built, black-owned business that became a staple of blacksness without white (Jew) interest, is white (Jew) owned. Even in the early days of gangsters (1920′s or so), Jews always tried to take over black crimes. Sometimes it was easy because a black thug would be strong against blacks, but b***h up against the Jew or Italian.

    Pretty soon, the drug game will be all that we have and we do not even control that! We get what’s left over from everyone else. Niggas do not realize that the Jew is taking everything that we created with money that can be made worthless at anytime!

  • http://www.blackplanet.com/junjunsmommy/ junjunsmommy

    Lol y’all kill me with this sh*t.My people want so very bad for the word to change but when something like this happens y’all start that racist sh*t.if the white woman was the most qualified then she deserved the job.if a black woman goes to cosmopolitan and gets hired as fashion director that would be a good thing right?our people are breaking so many barriers and we still have so far to go and its this type of negativity that holds us back

  • http://www.blackplanet.com/martica51/ martica51

    It is very simple to me. If Essence isn’t capturing the essence of beauty in African American women, then go create your own magazine that does or support an existing magazine that compete’s with the Essence readership.

    But don’t hate on the “white” woman that has gotten the job of a “white” owned company. This conversation should have taken place when it was sold to “white” ownership.

    Remember you are the consumer with a voice ($) and together we can create a louder voice (lots of $) that can create and support a better magazine that addresses our culture for us by us.

  • http://www.blackplanet.com/svnjewels/ svnjewels

    Uh, ya’ll do know Essence hasn’t been “black owned” in quite sometime? Time Magazine bought it out 2008. Their bottom line, like most corporations is GREEN. And if the person to get them there is white, then that’s what they will do. Also, employment laws kinda prevent discrimination based on race people. Not only that, for some reason I doubt black folks would appreciate it if white folks spoke out about one of us being hired say at Vogue or Cosmo. I’d be hearing a very different tune right now. We need to chill with the double standards.

  • http://www.blackplanet.com/BrownSugar_in_Boston/ BrownSugar_in_Boston

    #1 We are the REAL JEWS the BIBLE speaks of! FACT!!!!!!!!!READ!
    #2 There is STILL a lot WE as [BLACK PEOPLE] still do not know or even can begin to UNDERSTAND about ourselves! FACT!
    #3 Sad to say, but the only thing [BLACK] that WE[BLACK PEOPLE] own today is the [BEAUTIFUL BLACK] skin on our bodies! FACT!

    OH, AND TO THE WHITE CHICK WHO’S GOING TO SAY “SHE’S HAS [BLACK] IN HER” AT THE BOTTOM OF THIS PAGE…(SST),PLease tell me, growing up did you ever have a picture of a black Jesus in your house or a picture of [FAKE white-jesus]? And only when you figured out that history proved [BLACK]people started civilization & for the record that THE REAL JESUS is indeed [BLACK], did you stop praying to FAKE white-jesus? Or did you just let it go? I can’t think for anyone else here, but in my opinion that’s called MIND CONTROL! To have a mass of people culturally=BLACK people think one thing and it’s the TOTAL OPPOSITE! I always thought bet,jet,essence etc, were Black owned better yet, where are the Black decision makers? White people (smh).Once again NON-BLACK people shaping the way we[BLACK]people clothe ourselves,eat,drink,& think!

  • http://www.blackplanet.com/jamhou3162/ jamhou3162

    Let me get this straight,people are mad at Essence for hiring a white fashion director.Now if we didn’t hire her because she is white,wouldn’t that be discrimination.People cut the double standards.Discimination cuts both ways.It can’t go our way all the time.Fair is fair.

  • http://www.blackplanet.com/King-Galaxius/ King-Galaxius

    It’s wrong. What in the world is Essence magazine thinking? What’s next? No more black people in the magazine?! That’s so wrong!

  • http://www.blackplanet.com/SoularFlarez/ SoularFlarez

    dont like it, dont buy it

  • http://www.blackplanet.com/easy_one65/ easy_one65

    It’s not the fact that Essence is white-owned ‘now’ than it is the disappointment of Black business people who sell-out valuable assets to these white corporations…And the list goes on: Johnson Hair Products, Black Entertainment Television (BET), Essence Magazine, Def Jam Records…How many of these former owners think to look back and realize the hard work, sweat and sacrifice they put into these brands? White people will never give you credit for the true value of your business, intellectual properties, talents, inventions, whatever, until they can own and control it for profit for themselves. This is what’s so depressing, to “give” something of value to the very people who made your life a living hell in the first place, and prompted you to go into business for yourself in the first place. Magazines like Essence had a distinctive market value because of the void it filled in promoting the business of beauty and health for Black women. Before this, there were such publications. “This” is what made the difference for Essence.

  • http://www.blackplanet.com/easy_one65/ easy_one65

    Be prepared to see millions of “Letters To The Editor” to Essence, starting in September…The editorial board will be flipping the script and turning out content that will totally contradict the concerns and issues facing “Black” women (its initial mission). Let the “De-Blacking” begin…(lol!)…

  • http://www.blackplanet.com/Tacarah/ Tacarah

    Hold up…Ya’ll want to BOYCOTT Essence because they hired a white fashion director. ARE YOU ALL INSANE? Half of you complaining probably don’t read the magazine and the other half could care less. Fashion is fashion. There are those that would lead you to believe that there is a difference. THAT is in AMERICA…in Europe, Asia and Africa..they don’t feel that way..couture is couture. Are you seriously going to stop buying a magazine because of the race of the director? Do you stop watching sports because the ownership is white? Do you not use public transportation (planes, buses or trains) because the ownership is not black. Think about what you are saying. This is the most ridiculous article to ever appear here (and lately there have been a few)This discussion is just baiting arguments and disagreements. I think we are (or at least should be) smarter then this. Find something else…This is just stupid..

  • http://www.blackplanet.com/mima57/ mima57

    Wow. We b***h and moan about blacks not having positions @ white establishments but when the shoe is on the other foot we cry foul. We want to be included/employed/involved in the white infrastructure yet we don’t want them to have any involvement in ours. We can’t have it both ways. We need to make up our minds and present a unified and CONSISTENT front. And yet we wonder why “they” never want to include us. And for the white chick talking all that shyt, why don’t you go to whiteplanet.com and then you won’t have to read these opinions? Oh, I forgot, you’re looking for that black dikk. Good luck and lay off the eyeliner.

  • http://www.blackplanet.com/senormcslim/ senormcslim

    JUNJUNSMOMMY THANK YOU.. IF YOU ARE THE BEST “PERSON” FOR THE JOB IT SHOULD NOT MAKE ANY DIFFERENCE IF YOU ARE BLACK,WHITE, ASIAN, LATINO, WHAT THE HELL… EARN YOUR STATUS BY THE PERSON YOU ARE… EARN THE JOB BECAUSE YOU ARE BETTER THAN THE OTHERS AROUND YOU.. i hate to see pants pulled down under butt cheecks to show the color of your drawers … its a fade, a fashion.. and some companies are .. re-cutting the over sized pockets and waist line to make the look for the street,, for me it is not fashion, but, that is nother story… Mcslim

  • http://www.blackplanet.com/toks881/ toks881

    Wow! This site promotes hate.

  • http://www.blackplanet.com/HersheyKisses68/ HersheyKisses68

    To be perfectly honest many people could careless about the fashion in this magazine most people actually read the articles…If she wasn’t announced as being White in this article no one would have probably known….Most people pick up Instyle or Vogue to see the new True Religions..Chloe….Louis ….or Gucci ….they are dedicated to fashion. Another thing if the magazine is owned by a corporation like Time Warner why the hell do you feel the staff will remain Black? Also the reason people usually sell is so they do not have to file bankruptcy…because many people do not read mags or books anymore…the internet is used just like everyone is reading this article now…

  • http://www.blackplanet.com/imnotfeelingit/ imnotfeelingit

    This is 100000% UNACCEPTABLE!!!!!!

    As usually, we let people steal our style, HISTORY, and culture, turn it around and then sell it RIGHT BACK TO USE as if THEY created it! Now we are inviting people to do just that. I guess there was a reason I STOPPED READING essence!

  • http://www.blackplanet.com/shortchoc1/ shortchoc1

    I really wish that I had the time to read through the comments so that my comment would not be repetitious. Since I don’t, here is my opinion. I have been purchasing the Essence Mag for about 20 years. I’ve seen changes, more so when it was purchased by a white owner, but I had complaints before then. What I don’t particularly care for NOW is that within the magazine, there is too much emphasis put on “why black women CAN’T find a good black man, Yada, yada, yada. There are way too many articles mentioning this when there are way too many, more important, life issues that concern the black woman. Now, in regards to hiring a white fashion director, my problem with this is not that she’s WHITE. Because essence seemed to be getting the picture that ALL women are not shaped/built alike, they were showing clothing that somewhat catered to the “thick in the butt” black woman, and some of the articles were geared towards providing the heavier black woman with information on being healthier than we’ve been in the past. What concerns me is, I really don’t believe that the person that’s been hired will in any way consider the way most black women are built and the clothing that is flattering on our bodies. Why? Because that’s not her issue. She doesn’t have that dilemma. I really don’t think that would concern her when preparing fashion info or clothing to be viewed by the readers.

  • http://www.blackplanet.com/SOULSACRED/ SOULSACRED

    The answers in these posts are VERY INTERESTING, because they reveal how WE as individuals look at ourselves as a COLLECTIVE, & it also displays the TRUE COLORS of others. This is a KULTURE issue, NOT a MONEY issue.MONEY is the TROJAN HORSE UTILIZED to INFILTRATE, RAPE & DESTROY OUR KULTURE….OPEN YOUR MIND’s EYE & SEE THIS for what it REALLY IS.WE CAN DEFINE OUR OWN BLACK SELVES, THUS, THIS SHOULD BE COUNTERATTACKED BY CEASING OUR overall SUPPORT OF *ESSENCE*, which should change it’s name, once this hire is OFFICIAL, being that it’s SOUL shall dwell there no longer.

  • http://www.blackplanet.com/ShawtiiSexxxiiThick/ ShawtiiSexxxiiThick

    I’ve got several messages from different people (including n0gar’s post) telling me I need to go somewhere else and that I’m just on here to get black diick. I don’t know WHAT in those little nutsacks you got for brains make you think that you know why I am on here and what my intentions are!!! It is a free muthafukkin country and I will get on whatever website I please, so FUKK y’all.

    @ALL THE RACIST BIITCHES ON HERE:

    So…. in other words someone should be turned down for a JOB because they aren’t the right skin color??? You all are NO BETTER than a bunch of prejudice backwoods rednecks!!!

    Yes people, it IS 2010 but it wouldn’t matter if it were 3010! Racism and discrimination will exist until the end of the world and all we can do is keep living with open minds and hearts. I love people of every color, race, creed, and religion and I wouldn’t turn someone down for friendship, or love, or a job because of it!

    It’s all right though. Keep thinking with those closed-minded opinions you got. You WILL be judged for it.

  • http://www.blackplanet.com/ATL_Diamond1911/ ATL_Diamond1911

    While they can hire who they want, I don’t thik CMT would have given an African American that position or any other majority Caucasian driven news outlet. I think Essence loses its appeal by having a White lady tell Black women how to dress. Its like having an African American women be a tanning specialist. She could be a specialist all she wants, but she will not be hired over her White female counterparts. This society does not see how they are wipin out everything celebrating African American (women mostly) in the name of “equality.” It sounds like the beginning of the end of having our own. Think on that.

  • http://www.blackplanet.com/1SexcellentGal/ 1SexcellentGal

    So what?

  • http://www.blackplanet.com/wytechocco/ wytechocco

    lmao,PEOPLE kill me

  • http://www.blackplanet.com/wytechocco/ wytechocco

    I have something to say wether it matters to any of you or not since some folks are making it a race/religion thing.I don’t know what bible anyone else reads but mine says man was made from dirt,what color is dirt? Woman was made from mans rib bone,what color are bones? Why do people from the HOLY LAND look sorta like mixed people? Wether some people like it or not, we all came from the same place-nothing we can do about it so all you white and black racists need to check yall selves.

  • http://www.blackplanet.com/4merHorse06/ 4merHorse06

    On one hand I am pi$$ed that Essence, a Black womans’ mag would hire a white woman…some of y’all may not be old enough to remember, but the ONLY press Black folks got was from us (Ebony & Jet); mags like Rolling Stone wouldn’t give a Black entertainer the time of day unless they “crossed over” (or sold out)or was a criminal. Now there’s this mad rush for “equality”…why can’t we have out own media.

    But on the flip side, BET, Vibe, Ebony & Jet are owned by Whitey…sad.

  • http://www.blackplanet.com/RSC05/ RSC05

    In this day and age of people yearning and praying to get their foot in the door I dont knock anyone for succeeding. But in this particular case of a white woman being employed by essence, I’m sure our black culture was going to make an uproar but we have to remember that this is nothing new in our culture. In some historically black universities and colleges, there have been white people who have attended and even been bold enough to join fraternities. We as a people need to be holding & claiming our own as Malcolm X once said and not getting blinded by dollar bills, thats our biggest problem. It has always been our problem since slavery, on the contrary we as a people have been the “FIRST BLACK POLICEMEN, LAWYER, TEACHER, CONGRESSMAN, JUDGE, ENTERTAINER, to break barriers in the so-called white man’s world so why not give this woman a fair chance . I’m pretty sure the higher ups and vips associated with essence thought about this idea very well over before they decided to make this decision. I’m sure this woman knows what challenges await her and is willing to take it on and learn thru the process because i’m pretty sure if she couldnt handle it she would have turned the offer down very quickly. Racism and discrimination will remain on this planet till it burns down but we as a human race have to stand strong and overcome as we have always done.

  • http://www.blackplanet.com/SWEETASSUG/ SWEETASSUG

    This is your words…..ShawtiiSexxxiiThick….

    So…. in other words someone should be turned down for a JOB because they aren’t the right skin color??? You all are NO BETTER than a bunch of prejudice backwoods rednecks!!!Racism and discrimination will exist until the end.

    Thats has always been the problem with rednecks,kkk,republicans
    and tea baggers in the business suits on a daily basics….All of their closed minds…….Black people are going thur this, (someone should be turned down for a JOB because they aren’t the right skin color) now and it will continue…But black people are still taking care of their selfs….regardless…this is something that white people came up with and using in every area of their life..towards others….

    So do not be upset b/c your people have been pulling crazy crap all their life…Their is no warm felt sorry for you…it is what it is so except your family and ancestor bs and move on…

    This is your words…..ShawtiiSexxxiiThick….

    I’ve got several messages from different people (including n0gar’s post) telling me I need to go somewhere else and that I’m just on here to get black diick. I don’t know WHAT in those little nutsacks you got for brains make you think that you know why I am on here and what my intentions are!!! It is a free muthafukkin country and I will get on whatever website I please, so FUKK y’all.

    People knows that much… of course.. you have your nose stuck everywere and yes, in the conversation of blackplanet and other sites …but of course your not trying to get some input in how to have and treat a blackman….lol…yeah right… thats the only reason your on this site besides…bashing on black women and spreading your negative feed back against blacks…lol but then you will in turn f*** the black man and make this guy your man…You are unreal….yes you need a life…

  • http://www.blackplanet.com/SWEETASSUG/ SWEETASSUG

    Well this does not surprise me…this is something they have wanted for years and got the magazine and now they are doing as they want with the magazine…Hopely the magazine will stay with good published articles…time will tell…

  • http://www.blackplanet.com/OOMUARI777/ OOMUARI777

    She might do a great job, once she master black imagery and fashion which not that much different. Clothes or clothes but matching clothes with skin texture, and black imagery is the major different & think white women do very women wel accessoring Black Models like Tara Bank. Let’s face it Essence is not a Black owned magazine it belong to Time Warner Magazine, and not to hire her because of the color of her skin is racism. So let give her chance and let the clothes speak for themselves.

  • http://www.blackplanet.com/LADY_CEO123/ LADY_CEO123

    NOT SURPRISE! THEY TAKE EVERYTHING FROM US!!!!!!!!!

  • http://www.blackplanet.com/venitabrooks/ venitabrooks

    I would never go to an all white web site telling White women how they should feel about an issue.THE White women commenting dont have a clue about being black in america.WE cannot have anything without them infiltrating it.You white trash women troll for your black meat and stop commenting on s**t you know nothing about!

  • http://www.blackplanet.com/venitabrooks/ venitabrooks

    I am sure they could have hired a black women just or maybe more qualifed,come on people.DAMMN black people are lost!

  • http://www.blackplanet.com/SWEETASSUG/ SWEETASSUG

    This is ur words…wytechocco….

    I have something to say wether it matters to any of you or not since some folks are making it a race/religion thing.I don’t know what bible anyone else reads but mine says man was made from dirt,what color is dirt? Woman was made from mans rib bone,what color are bones? Why do people from the HOLY LAND look sorta like mixed people? Wether some people like it or not, we all came from the same place-nothing we can do about it so all you white and black racists need to check yall selves.

    WOW…WHAT A MOUTH FULL….LOL….

    Who cares what color are bones and dirt is……..THAT WAS UR ANCESTORS……
    Your anscestors and family members did not GIVE A CRAP…So all of those so call so words you are putting out does not mean a thing…THE POINT IS THAT UR PEOPLE STARTED ALL OF THIS MESS..
    So do not get upset when black people let you know how ur people really are and…with this day and age ur people is putting it out their for you to see anyway.MEDIA,TALK SHOWS AND OTHERS……lol…

  • http://www.blackplanet.com/panamaniak/ panamaniak

    n0gar really has a problem with Jews. Wow. It’s like an OBSESSION. Any article that has to do with money or business,THE JEWS THIS and THE JEWS THAT. It’s like how Freddy used to tink Red Herring was behind everything on the Scooby Doo when they were kids. Personally (and I only read one post)I agree with Shawtii,if it were the other way around there would be an army of Al Sharptons. I’ve said that about this article before. And all you do is give these people who enjoy screaming “reverse racism” ammo.

  • http://www.blackplanet.com/catgirlTX1/ catgirlTX1

    Did anyone ask these white girls opnion? Hello no! This is a magazine directed towards the aa female. Can you not find some damn business. How dare you try to even comment as if you know how it feels to be a black woman. Im so feed up with white folks paticuallary these white girls who as my sista said, are simply here looking for black c**k. Focus on sucking c**k and keep your comments to yourself………

  • http://www.blackplanet.com/catgirlTX1/ catgirlTX1

    CAN ALL OF US WHO AGREE THAT WE ARE NOT HAPPY ABOUT THIS NOT BUY THE MAGAZINE? CAN WE ALL MAKE AN EFFORT TO POST THE ADDRESS SO THAT WE AN EMAIL AND WRITE ESSENCE FLOOD THERE DAMN MAIL WITH LETTERS THAT SAY WE DONT ACCEPT THIS CRAP!!!

  • http://www.blackplanet.com/catgirlTX1/ catgirlTX1

    DONT BUT IT, DONT ATTEND THE MUSIC FESTIVAL!!!! PERIOD !! HIT THEM IN THE POCKET BOOK!

  • http://www.blackplanet.com/lilhype02/ lilhype02

    To the editor,

    Why would you post something of this magnitude. I think it’s very unimportant to mention a white director being hired for a black magazine. You should know why they did this. It’s all about the money so race played no part in the hiring decision. Put more emphasis on the midterm election in less than 100 days so we can keep Obama in the office for the next election. Midterms determines how many democrats n republicans will remain in office. So if we loose the majority, Obamas decision won’t matter anymore. Let’s talk about that…….

  • http://www.blackplanet.com/6ft180nATL/ 6ft180nATL

    Its too funny to me how people can practice discrimination and condemn racism at the same time while not even realizing that they are doing the same thing they are mad at someone else for doing.

    I get that things are uneven but can’t you see that things are uneven because of people in the majority that think the same way a lot of you are thinking on this issue? As in “protect your own and give the job to your own race only.”

  • http://www.blackplanet.com/Knowbody75/ Knowbody75

    They might as well, since they’re white owned! The same can be said of Jet, Ebony, Black Hair, The Source, Vibe and BET. Blacks are always working hard to create media outlets only to pass it over becasue we’re too short sighted to hold on to them. This is why blacks are not respected.

  • http://www.blackplanet.com/wytechocco/ wytechocco

    JUST PLAIN IGNORANT!!! IF YOU ARE SO OFFENDED BY WHITE WOMEN WHY DON’T YOU STOP TRYING TO LOOK LIKE US? STOP WEARING COLORED CONTACTS AND DYING YOUR HAIR BLONDE AND RED AND OTHER COLORS THAT ARE OOUURRSS!!! LORD FORGIVE ME FOR STOOPING TO THIER LEVEL BUT SINCE THEY WANNA GO THERE!!!lmwao…to the dumb ass that said we take everything from them!!!

  • http://www.blackplanet.com/6ft180nATL/ 6ft180nATL

    those saying she shouldn’t be hired because of her race you do realize that would be illegal right? They could have been sued (rightly so) if she was the most qualified candidate that applied and was not hired.

  • http://www.blackplanet.com/yepthatsme/ yepthatsme

    congratulations to her. i’m happy for her and wish her and the mag much success.

  • http://www.blackplanet.com/venitabrooks/ venitabrooks

    @Wytechocco,Girl please Idont try to or want to look like a WHITE women and none of my friends want to look like a White women.Just because some one colors their hair does not mean they want to look like a WHITE women.I dont know anyone who wants to look like a pale,DIRTY,nasty,funny shaped,trashy,OLD looking and CRAZY ass WHITE women.I have come across numerous WHITEwomen who try to act and look like white women.YOU need to take your dirty,old looking rejected self to a interracial dating site or maybe you and the guy above you should hook up!Like i said i would never go to an all white web site telling White women how they should feel about AN issue,you have alot of nerve.Nobody cares what? you think.

  • http://www.blackplanet.com/venitabrooks/ venitabrooks

    Clarification,I have come across numerous white women who try to and emulate black women,braids,urban attire,tanning,fake t&a,dancing and of course loser Blackmen!

  • http://www.blackplanet.com/6ft180nATL/ 6ft180nATL

    Dang venita why you gotta bring me into it lol. I know you’re a little upset but you might want to proof read that before you hit the post button.

  • http://www.blackplanet.com/venitabrooks/ venitabrooks

    @6ft 180nAtl.Thats what all other races do PRotect their own and hire their own (Hello)Blacks dont engage in racial unity,protecting their own,hiring their own and that is why? we are at the BOTTOM and will likely stay their.You suffer from STOCKHOLM syndrome!I you being taken to school on another site,POOR thing!

  • http://www.blackplanet.com/wrtelit/ wrtelit

    What is all the noise about. Essence has never been a black magazine from the day of its inception. It has always featured Light-skinned people of color. It catered to a particular economic sector of African American society. It has never been a mainstream magazine dealing with the issues faced by the so called average African American. We need to stop crying about the loss of a publication that represents the perspective of its Eurocentric owners. If anyone is so offended; in this country, you have the right to start your own magazine.

  • http://www.blackplanet.com/seewon1/ seewon1

    Discrimination comes in all flavors. Now we would promote discrimination by saying this white chick couldn’t possibly relate to black women in fashion? I will. Let her go to Ladies Home Journal or Vogue and get a job, she has a better chance there than any black woman would. Booo to Time Warner, I will not purchase any more Essence Magazines or any other TW affiliations if this is hire takes place and I encourage all women of color to do the same.

  • http://www.blackplanet.com/venitabrooks/ venitabrooks

    @6FT whatever,Im not upset,i dont even read essence!I just dont understand if your core audience is BLack,surely you can hire a qualified black women to fill that position.Why? am i commenting to your lost brainwashed self.LOL.

  • http://www.blackplanet.com/6ft180nATL/ 6ft180nATL

    @venitabrooks hmmmm lets think about this. Lets say we live in the country that you want this to be and every race hires their own only. Ok but we are about %12 of the population plus partially due to how our ancestors came to be in this country we as a whole do not control that much wealth compared to those in the majority. So all that put together means that there will be less jobs available for us and the jobs that are available for us will be lower paid jobs and comparatively have less opportunity for growth. Also there is no longer the chance for an African American president since we are not the majority. Your kid wants to grow up and be president or an astronaut, oh sorry that is no longer possible at all in your lifetime. Could you tell me again why this is a good idea logically?

  • http://www.blackplanet.com/venitabrooks/ venitabrooks

    MY son is in nursing school pursuing a nursing degree and will further pursue his masters,like his mom who has a bachelors degree in nursing.Im lost by your comments.What is so diffcult or hard for Blacks to understand the importance of racial unity,uplifting your own,hiring your own when possible,patronizing your own and supporting your own.What does being a minority have to do with those things?Brother if we were playing on a even field these types of topics would not matter,but we are not.The fashion industry is racist and practices Racism on a regular basics via:runway models,print models and on an on,SO i dont get your point(sure i do)

  • http://www.blackplanet.com/angeliqueci/ angeliqueci

    i was a ESSENCE reader and subscriber since 1977 and @wrtelit u must have been reading another magazine becuz before TW the range of complexions covered ALL the hues of black women. i left ESSENCE. i won’t even browse thru on the net don’t even glance on the newstand. i knew the purchase was to whitewash us into GLAMOUR or COSMO. in short “BLACK WOMEN NO LONGER COME FIRST” and why is O pushing all her friends into black supported businesses ex: Gail King Show is gossip based and uninformative but we have lost one hour each of two strong shows in ATLANTA @ WAOK-1380; Powertalk and Warren B. to give Gail a try and she so every week day at 9am and call the VP of urban programming at CBS to tell him i dont like the changes and then i change the dial and leave just like i left ESSENCE

  • http://www.blackplanet.com/wytechocco/ wytechocco

    @venita brooks.You are possibly the most ignorant thinking woman i have ever came in contact with..congrats…You are just the type of woman that made all the black wealthy boyriends that i have had not want to be with black women anymore!I hope you and your son are going to be working in an all black hospital GOD forbid you be in a posistion tneed tosave a white persons life.You need to wath diary of a tired black man..as for you saying I’m dirty, nasty and old looking,Thats not saying much about all YOUR BLACK MEN that want me now is it? Maybe they are telling the truth when I ask them why they only date white women they say because black women are loud, gold diggers,selfish and uncaring creatures that need to be shipped off to one big island full of drugs,alcohol,night clubs and other people who will give them everything while they sit in thie ass and collect welfare and foodstamps and keep having kids by men that they’ll never see again and if they do it will be when he marries thier sister.(THESE ARE THE WORDS OF A BLACK MAN)oh yea and remember pay your light bill before you get yo hair did!!!!DMNIT YOU MADE ME GET IGNORANT!!!SHUCKIE DUCKIE

  • http://www.blackplanet.com/venitabrooks/ venitabrooks

    @ Wytechocco,YOU are the whitemans rejectthats why?you are on BLack planet and a BLACK MAN IS ALL YOU CAN GET.I have a quality fine blackman and if i wasnt with him i would have no problem getting another.The black men i bet you get, TRASH i would not give a second look i am sure they are ghetto TRASH!The blackmen i know that date WHITE trash USE THEM FOR money,SHELTER,food,sex and treat them like the trash they are.WHY?are you on this SITE,dont know wealthy BLACK MN want your old,dirty,tired and uneducated ass.

  • http://www.blackplanet.com/venitabrooks/ venitabrooks

    @ wytechhocco,Actually i do work at a hospital where i take care of WHite people and i have some classy White friends to.YOU brought your fat,ugly rejected self on a BLack social web site talking,degrading and disrespecting Black women and do not expect to get a response(duh)Like i said i would never go to an all white web site trying to tell white women how they should feel about a topic that relates to them.Who cares what some ghetto trash black man told you,they will tell your dumb clueless and iliterate azz anything.

  • http://www.blackplanet.com/blackpearls88/ blackpearls88

    We are being sold out once again. Pretty soon there will be no more African American owned anything if we keep selling out for the green. Time and time again we let others come in and infiltrate our culture and way of life. They want people to assimulate and most do just to fit in. It seems black people are more divided than ever before and I am going to say this….. white people love it. Our men do not respect the black woman like days of the past.We were the ones who keeped families strong and united. Now they go after the very women who use to degrade them and accuse them of horrendous crimes. ( yeah I know some will say that was in the past OPEN YOUR EYES) I am taking a cultural diversity class in school, but when I see how my sisters are disrepected by themselves and others it gets my blood boiling. How can a white woman represent our culture! I guess if it is white owned this is what will happen they hire their own pretty soon you will see white women on the cover. The demise has statred. All these black people with money what good is it dong you if you do not start doing something positive with it.

  • http://www.blackplanet.com/hoodsearch/ hoodsearch

    The Fashion Director is white and there will still be super skinny models with straight hair doing the modeling. You won’t even notice the change. It’s not like the last Fashion Director hired natural looking black models. I only saw black women who look hispanic, and hispanic women who looked white. I don’t recall the last director promoting black being beautiful without chemicals to straighten your hair, or an abundance of dark complexion sistas.
    Essence didn’t just sell out they been sold out. The essence festival is still fun tho.

  • http://www.blackplanet.com/6ft180nATL/ 6ft180nATL

    @venitabrooks My point is you wouldn’t want someone to not hire you or your son just because he is black. I get the concept that things are not even right now in the job market so we have to do whatever we can to keep the good positions we do have but we can’t ask everyone else to move to these higher standards of behaviour if we don’t adopt those higher standards too.

    @wytechocco Those black men that write off all black women are a symptom of the problem too. They encounter so much ignorance that they go the other way while not realizing they are now stereotyping a whole population due to the actions of a small percentage of that population. So that is just as wrong as venita stereotyping all whites as racist because of the actions of small percentage of whites she has come in contact with.

    People just keep letting the ignorance spread when they try to get even and stoop to the level of the people they came in contact with that didn’t treat them right.

  • http://www.blackplanet.com/Kashi101/ Kashi101

    well we know they had to have overlooked tons of eligible blacks to hire a white one

  • http://www.blackplanet.com/venitabrooks/ venitabrooks

    @6Ft 180nATL,YOU sound like A decent respectful brother,i just think your not living in reality nor do i thinkyou get the bigger picture.Do you even know why Essence,ebony and jet mag were born? I dont want WHITE people to give me anything.I think some bLACKS just want to be treated fair and with respect by whites and others.I guess im not one of those black people who want WHITE valadation,need whites support nor do i want to hang around and lay up with them.Just dont get the LOve that so many BLacks have for white folks?I know you mean well but your message should be directed towards people like the HILLBILLY who should have offended you as much as she offended me.

  • http://www.blackplanet.com/catgirlTX1/ catgirlTX1

    WHYTECCOCO IS THE REASON WHY WE NEED TO CONTINUE TO HOLD OUR GROUND. WHEN THE S**T HITS THE FAN YOU SEE THEIR TRUE COLORS AND WHAT THEY REALLY THINK OF BLACK PEOPLE. I SEE THE COMMENTS THIS CAVE B***H MADE TOWARDS MY SISTA VENITA BROOKS. IM SURE SHE HAS CALLED A FEW OF HER LOW SELF ESTEEM HAVING BLACK BOY FRIENDS NIGGAS IN THE HEAT OF AN ARGUMENT AS WELL. AT THE END OF THE DAY YOU ARE BIG BLACK DICK WITH MONEY TO THOSE WHITE GIRLS. THEY HAVE NO REAL LOVE FOR YOU. BUT THATS COOL CAUSE LIKE MY SISTA VENITA I HAVE NO LOVE FOR THEIR ASS EITHER…

  • http://www.blackplanet.com/4merHorse06/ 4merHorse06

    I agree w/ catgirlTX1…if you don’t like the idea of Essence hiring a white girl, let the mag rot on the newstands, stay away from the festival. Sometimes it ain’t about Black or white, but GREEN!!!

    ShawtiiSexxxiiThick…you need to carry your looking-for-Black-d1ck/next-baby-daddy-pointy-nose-pale-caucasian-have-no-idea-what-it-is-to-be-Black-azz on down to Imahoe.com! Why else are you on a Black website if you ain’t looking for some no-character, low self-esteem colored boy to lay up with your skank azz?

  • http://www.blackplanet.com/4merHorse06/ 4merHorse06

    …and take wytechocco with you.

  • http://www.blackplanet.com/4merHorse06/ 4merHorse06

    @6ft180nATL,

    No offense, my bro, but a question to you…are you old enough to remember when Black people had no media outlets except Ebony or Jet (before they sold out)?

  • http://www.blackplanet.com/6ft180nATL/ 6ft180nATL

    @4merhorseo6 I do remember that yea.

    Honestly I think this article doesn’t provide enough info to really examine this. We don’t know if she is being pushed over more qualified candidates because she is white, if she was the most qualified candidate that was interested in the position, or why/how time warner is said to be behind the move.

  • http://www.blackplanet.com/4merHorse06/ 4merHorse06

    @6ft180nATL;

    Good, my bro. Yes, the article is lacking in detail, but my thing is why do we, as a people, not only sell out, but sell out CHEAP? And if whitey can put up his Caucasian Only wall (for everything!) why can’t we do the same thing for a outlet that is/was focused toward US?

    Personally…I remember when Essences’motto was “For Black Women” & not that “For Women of Color” bull. We need to bring that back & take a stand as a people for Us ’cause nobody cares about Us but Us.

    …but that’s just one Black mans’ opinion.

  • http://www.blackplanet.com/hoodsearch/ hoodsearch

    @ all you pro black hipocrites

    Ya’ll making me sick w/ all this fake outrage. How many of us make a point to hire black lawyers, doctors, landscapers, plumbers, etc. OMG, Essence hired a white lady! Newsflash Essence sold out a decade ago!

    Its not about black or white but about green. Guess what ya’ll about green too, if not you better be.

  • http://www.blackplanet.com/Just1man4u/ Just1man4u

    First of all to the two dumb non black bit ches up on here dissing the sisters hoewytecco stand back b itch I bet ya azz wouldnt be talking that s hit up in no real time so hide behind your computer you internet troll hoe we all know you probably not white just some dumazz pretending to be so you and that other dik sucking b itch with the eyeliner gone wrong notsexynotsweetnorthick hoe can start s hit.

    I could care less who essence hire after thinking it over and knowing that it no longer a black owned business we shouldnt be surprised.

    What pisses me the f uck off is these dumb asses who don’t know s hit as to why black magazines were created and still need to be in existence. The fashion industry is not color blind so wake the fu ck up to the dummies who claim it is try getting a job working there or better yet be a model and try getting your foot in the door.

    They have the fu cken nerves to tell you your too dark for the type of shoot their looking for, or too ethnic looking wtf oh wait i’ll go and change my look in a sec.

    Blacks should have boycotted the fashion industry a long time ago instead of kissing their azses.

    another thing that pisses me off everybody talking about blacks shouldnt be that way oh when you go tell those f ucken asian, latino, india, and other magazines runned specifically for their culture and you can bet your azz the wont hire you. Oh and try getting a job when they have been hired as management they practice getting their own in and thats no bs I know first hand experience I see it everyday american are just too fu cken stupid to see go drive around in some of your neighboorhoods you’ll see how secluded other cultures are but its suppose to be a travesty when blacks want the same closeness with their own culture f k that bs

  • http://www.blackplanet.com/SEXKITTEN48/ SEXKITTEN48

    ESSENCE ALWAYS CATERED TO THE RICH BLACK AMERICA OR THE UPPER MIDDLE CLASS BLACKS NEVER THE WORKING CLASS OR UNDERPRIVELEDGED. SO I’M NOT SURPRISED TO HEAR THIS INFO AT ALL BUT I STILL READ THE MAGAZINE BECZ IT HAS INSPIRATIONAL ARTICLES.

  • http://www.blackplanet.com/valya430/ valya430

    If she can do the job well, and it looks like she can, I could care less.

  • http://www.blackplanet.com/crystalclearNY/ crystalclearNY

    Hmmm…Only time will tell if this woman can do the job, or Not…If she cant, they will lose readers and ad pages, and sooner or later she will be Gone. If she can, then so What? If we start dividing everything up in terms of black and white, many people will be out of work…Only time will tell on this one!

  • http://www.blackplanet.com/supersoftball/ supersoftball

    Explain to me how Essence hiring a white anything will impact my life? Essence doing anything, improve the quality of life for Americans? Who gives a rats ass who or what Essence does, they need to be taken to task over the weak Essence festivals for the past several years!!!!

  • http://www.blackplanet.com/SWEETASSUG/ SWEETASSUG

    YOUR WORDS….wytechocco………….JUST PLAIN IGNORANT!!! IF YOU ARE SO OFFENDED BY WHITE WOMEN WHY DON’T YOU STOP TRYING TO LOOK LIKE US? STOP WEARING COLORED CONTACTS AND DYING YOUR HAIR BLONDE AND RED AND OTHER COLORS THAT ARE OOUURRSS!!! LORD FORGIVE ME FOR STOOPING TO THIER LEVEL BUT SINCE THEY WANNA GO THERE!!!lmwao…to the dumb ass that said we take everything from them!!!

    WOW…what a pottie mouth you have….From the looks of it ur the one offended..and on the attach..and (like I said bashing black women and bashing on black women and spreading your negative feed back against blacks)….it is what it is…the more you chat the more you sound like your ancestor,family.you r unreal and lost…do be up set…get over it

    Don’t take the LORDS NAME IN VANE…he has nothing to do with ur
    stupid comments, that is within you and the way u were raised by ur family and ancestors…From the looks of it this is your level by making your sorry comments.People have choice to wear and do whatever they feel..same as you do..thats what you do not understand other wise you wouldn’t be all up in here spreading the hate u feel….

  • http://www.blackplanet.com/SWEETASSUG/ SWEETASSUG

    You are possibly the most ignorant thinking woman i have ever came in contact with..congrats…You are just the type of woman that made all the black wealthy boyriends that i have had not want to be with black women anymore!I hope you and your son are going to be working in an all black hospital GOD forbid you be in a posistion tneed tosave a white persons life.You need to wath diary of a tired black man..as for you saying I’m dirty, nasty and old looking,Thats not saying much about all YOUR BLACK MEN that want me now is it? Maybe they are telling the truth when I ask them why they only date white women they say because black women are loud, gold diggers,selfish and uncaring creatures that need to be shipped off to one big island full of drugs,alcohol,night clubs and other people who will give them everything while they sit in thie ass and collect welfare and foodstamps and keep having kids by men that they’ll never see again and if they do it will be when he marries thier sister.(THESE ARE THE WORDS OF A BLACK MAN)oh yea and remember pay your light bill before you get yo hair did!!!!DMNIT YOU MADE ME GET IGNORANT!!!SHUCKIE DUCKIE

    WOW…

  • http://www.blackplanet.com/SWEETASSUG/ SWEETASSUG

    YOU ARE THE WHITE MANS REJECT….LOL….

    Wytechocco…..

    You are possibly the most ignorant thinking woman i have ever came in contact with..congrats…You are just the type of woman that made all the black wealthy boyriends that i have had not want to be with black women anymore!I hope you and your son are going to be working in an all black hospital GOD forbid you be in a posistion tneed tosave a white persons life.You need to wath diary of a tired black man..as for you saying I’m dirty, nasty and old looking,Thats not saying much about all YOUR BLACK MEN that want me now is it? Maybe they are telling the truth when I ask them why they only date white women they say because black women are loud, gold diggers,selfish and uncaring creatures that need to be shipped off to one big island full of drugs,alcohol,night clubs and other people who will give them everything while they sit in thie ass and collect welfare and foodstamps and keep having kids by men that they’ll never see again and if they do it will be when he marries thier sister.(THESE ARE THE WORDS OF A BLACK MAN)oh yea and remember pay your light bill before you get yo hair did!!!!DMNIT YOU MADE ME GET IGNORANT!!!SHUCKIE DUCKIE

    WHAT..does that say about you…..Not much..lol……who cares about the BLACKMEN that wants you…good for you….that u feel so fortunate..seeing that ur own do not want u and thats why you cross to the otherside…lmao.

    The welfare system was created for white folks…read your history, don try and flip the script…this is what your ancestors …use to get by..

    For as blackmen saying that….towards blackwomen..that was more less to make u think or feel important so they can do as they please with u….and make u feel sorry for them…lol…and u fell for it….lol…..U needs to wake up and stop thinking or feeling you r more than b/c your not……. ur less from the conversation your giving out.

  • http://www.blackplanet.com/cecilbgoode/ cecilbgoode

    Time Warner is the largest media and entertainment conglomerate in the world. It seems that this latest move is par for the course. First it was black radio stations, now black publications.

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