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Rapper Kendrick Lamar is making waves with his new video “Humble.”

In his attempt to promote body positivity and knock down the unrealistic standards of beauty women are pressured into, he raps: “I’m so f**** sick and tired of the Photoshop// Show me somethin’ natural like afro on Richard Pryor// Show me somethin’ natural like a** with some stretch marks.”

Accompanying the lyrics are visuals of everyday women with actual stretch marks.

And this celebration of imperfection has been inspiring some women, including Kelly Rowland. The singer and mother posted an old picture of her vacationing in Australia putting her own stretch marks on display for the world to see.

 

The ladies took to Twitter to show how his new video inspired them:

BEAUTIES what do you think?

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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.