Ray J is going into the beauty business, and he’s taking his new wife with him.
On the debut episode of Love & Hip-Hop: Hollywood, the star mentioned that Princess Love and Brandy, his sister, would be launching a beauty venture very soon.
And soon it was. At this weekend’s Bronner Brothers Convention in Atlanta, Hairtroniks was introduced to the world.
The company has a range of products for men and women’s grooming, maintenance, and styling. For the project the family brought on celebrity barber Lisa B to promote and counsel them on their men’s line.
In addition to Hairtroniks, Ray J also has Raytroniks, a tech company that’s mostly known for its electronic bikes.
“We moved very fast because we didn’t want someone to beat us to it,” the 35-year-old entrepreneur told Mashable about the bike line. “We took our independent marketing skills from building independent record labels and took that method into the tech space and utilized our relationships to build this buzz. Now it’s up to us to make sure everything is consistent, make sure all the orders go out right, make sure all the consumers are happy and, before anything, make sure we have the safest product for people to use.”
Princess also runs her own clothing line that had a fashion show on the final episode of last season’s LHHH.
The couple, who got married last weekend, have yet to go on their honeymoon. But it appears they’re enjoying making money as a stable unit.
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