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President Obama and First Lady Address Reception For Black History Month

Source: Pool / Getty

Could the Obama’s get any cooler? For the first time in the 30 year history of the film, interactive media and music festival, South By Southwest (SXSW) both the President and First Lady will be keynote speakers.

Here are the details about their lectures via the SXSW website:

On Friday, March 11, President Obama will sit down with Evan Smith, CEO / Editor in Chief of The Texas Tribune, for a conversation about civic engagement in the 21st Century before an audience of creators, early adopters and entrepreneurs who are defining the future of our connected lives. The President will call on the audience to apply their ideas and talents to make technology work for us – especially when it comes to tackling big challenges like increasing participation in the political process and fighting climate change.

On Wednesday, March 16, First Lady Michelle Obama comes to SXSW Music to discuss the Let Girls Learn initiative, which aims to break barriers for the 62 million girls around the world who are not in school today, more than half of whom are adolescent. The SXSW Music Conference brings the global music industry together and offers the perfect platform to celebrate Women’s History Month, as the First Lady provides her call to action to support girls’ education.

Roland Swenson, co-founder of SXSW shared his excitement for the festival to have accomplished such a huge feat.

“I can’t imagine a better way to celebrate our event’s 30th year than to welcome both the President and First Lady to SXSW,” said Swenson. “As each new generation comes up at SXSW they look for ways they can be of service, and it’s important to reflect and support that message. President and Mrs. Obama’s visit here will inspire attendees to that purpose.”

Additional details regarding location, time, streaming, and access to both events will be announced via the SXSW website within the next week.

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