Subscribe
Hellobeautiful Featured Video
CLOSE

Rihanna’s made Puma sneakers high-fashion, and we almost can’t take it.

Come through, RiRi!

The “B*itch Better Have My Money” siren is werking for those endorsement dollars so gracefully in her first ad for the brand.

MUST READ: TV ROUNDUP: Rihanna Closing Out SNL’s 40th Season; RIP McDreamy + Eva Marcille’s Reality TV Comeback

Anyone can put on sneakers and leggings and stand around looking cute, but Rihanna is giving it to you head-to-toe as she appears to be floating off the ground.

If this is just a precursor of things to come we can’t wait to see the rest of RiRi’s shots for Puma.

READ MORE:

Rihanna Drops New Song For 420 & Lets It All Hang Out For ‘V Magazine’

Chris Brown and Rihanna’s Steamy Track ‘Put It Up’ Leaks Online [AUDIO]

International Slayage: Rihanna Lands Cover Of Harper’s Bazaar China [PHOTOS]

For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.