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Lupita Nyong’o Oscar Win Causes Spike to Lancome Sales 

Lupita Nyong’o is a force to be reckoned with.

The Oscar winner singed on with the beauty brand Lancome as a spokeperson last year and has already had a tremendous impact on the company.  Reportedly, after her Oscar win and signing, the company brought in $63 Million last year.

Wow.

Lupita’s signing probably brought in a demographic of Black women, particularly dark-skinned women that may have never considered the brand before.

Now if only we could use our powers to make that Jared Leto thing happen…

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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.