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Now you can finally smize like Tyra Banks (and make a few extra coins in the process) with her new line of makeup!

The supermodel announced the launch of her collection–calling it a cosmetic experience–in a video where she said, “Tyra Beauty is all about beauty, business and bad*ssery.”

Tyra’s already gorgeous, but she admits that she’s had a little help in becoming a legendary beauty. “Truth: without makeup, I would have never been a supermodel. Natural beauty is unfair,” Tyra said in a I believe that makeup is the great beauty equalizer. And now, with Tyra Beauty, I’m giving you the power to transform what you’ve got into what you want.”

MUST READ: Tyra Banks Predicts Weaves & Wigs Will Be Phased Out In The Future

Tyra Beauty isn’t just about dabbing on some lipstick or painting on some foundation, Tyra’s trying to help empower others to be their own boss. That’s why you won’t be able to find Tyra Beauty in any of your favorite department stores. You’ve got to find private vendor

“My goal is to help you become the CEO of your life,” Tyra explained. “You can start your own business by selling Tyra Cosmetics.

One of the first products from Tyra Beauty is a dual purpose eyeliner that can help you get the perfect cat-eye.

READ MORE:

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Tyra Banks To Produce Transgender Documentary Series For VH1

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