Tinder is looking to make a few coins from its users this year, but it might not cost daters a thing just yet.
InterActiveCorp (IAC) announced today that it plans to tap into earning potential sees in their popular dating app. Bloomberg reports that executives projects Tinder could earn the company up to $75 million (before taxes and interest) when it starts monetizing the matchmaking tool.
IAC’s Match Group Chairman Greg Blatt said the Tinder’s earning power heavily depends on how quickly the costumer base can be monetized. The company shouldn’t start looking for checks just yet, though, because Greg said getting Tinder into money-making mode is “a work in progress in terms of exact manner and timing.”
Should Tinder match the OKCupid’s monetization rate in North American and Europe, IAC would be well on its way to huge earnings from the app. There are early indications that Tinder should be able to meet that challenge as the number of active users has risen 140 percent so far this year.
So how does Tinder plan to make money without asking users to chip in? Ads! Developers have tested out using plugs for Domino’s and “The Mindy Project” that are styled like a typical Tinder profile.
IAC Chairman Barry Diller did note earlier this year that ads are just one of the methods the company is considering. The Match Group Unit has thought about making Tinder a subscription service. It’s also toyed with the idea of making it a “freemium” app where users can get a basic level of service for free. Anyone that wants extra perks with their access should be prepared to pay up, however.
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