OkCupid revealed that it conducted an experiment on unsuspecting daters, and the company is making no apologies about it.
Been having trouble finding the right match on OKCupid? That could be because the Website was misrepresenting some of the matches that popped up on your homepage.
Site creator Christian Rudder admitted in a blog post on OKTrends that the matchmaking service had been running a couple of tests on its users. according to him, anyone that’s even been on a website shouldn’t be shocked to find out they may have been an unwitting guinea pig. “Guess what, everybody: if you use the Internet, you’re the subject of hundreds of experiments at any given time, on every site,” Christian wrote. “That’s how websites work.”
He argued that the test, as frustrating as it may have been to daters at the time, was really to help them all out in the long run. “OkCupid doesn’t really know what it’s doing. Neither does any other website,” Christian admitted. “Most ideas are bad. Even good ideas could be better. Experiments are how you sort all this out.”
The test that really has the public up in arms was a dupe on a massive scale. the experiment was set up to see how suggestible they were to matches based on reported compatibility.
OKCupid told people who actually had a 30 percent compatibility rating that they scored much higher with one another at 90 percent.Christian and his team found that people were more likely to have conversations with people they thought were a better match. By “conversation” OKCupid meant an exchange of at least four messages, so there was nothing to suggest the quality of those exchanges.
Amazingly, this didn’t keep people from still finding their way to people they were actually compatible with. Stats post on the OKTrends blog, showed that daters were more likely to maintain a conversation with actual 90 percent matches, whether they reported to be only 30 percent or not.
The other test wasn’t quite as bad. It challenged users to go on blind dates in the truest sense. They had to make connections and set up dates based purely on personality because OK Cupid removed all of the pictures for its profiles back in January 2013.
People that went on the blind dates said they had a pretty good time no matter how hot their date was. OK Cupid also found, though, that female daters reported having a better time with guys that were a little less attractive. Christian reasoned that this was because “hotter guys were a*sholes more often.”
Interestingly, once pictures were restored those same women relied heavily on pictures to determine which men they would respond to. From this, Christian determined that “people are exactly as shallow as their technology allows them to be.”
The big takeaway here for daters should be that you probably shouldn’t pay as much attention to the compatibility rating on matchmaking sites as you should to your own gut.
If a profile catches your interest and what you read in a potential match’s write-up speaks to you, then go for it. Don’t be concerned with what a mathematical algorithm determines about the probability of your ability to make a connection keep you from at least trying to find out for yourself. Who knows you better: you or math?
Still, is it messed up that OKCupid probably set some people up that were way wrong for each other? Undoubtedly. Even Christian acknowledges that an experiment on Facebook to see how different news stories make people react is way different from tricking people who are honestly looking for love…or at least a good time.
“On OkCupid, when we make a change,” Christian wrote, “even a mundane one, that changes who people talk to, who they flirt with, who they go on dates with, and I’m sure in some cases who they get married to.”
Keeping in mind all that is potentially at stake, perhaps it would be best if daters took those compatibility ratings with a grain of salt.
Also On HelloBeautiful:
Celebs Tweet Their Thoughts About #JusticeForSandraBland
1. Jesse Williams
#SandraBland's treatment while attempting to travel freely on HER public roadways has been acknowledged as unlawful. She is already dead.
2. Taraji P. Henson
"SAY HER NAME #SandraBland"
3. Ava DuVernay
"'Why are you arresting me?' Because you know your rights. Because I can. Because no one'll believe you. #SandraBland"
4. Kim Kardashian
#WhatHappenedToSandraBland We need answers!!!! This is NOT ok! This is all shady! They need to own up to this & tell the truth!
5. Jussie Smollet
"A loss 4 words. #SandraBlandMatters #BlackLivesMatter 👈🏿tell me this should change once the nation shows that we do. "
6. Snoop Dogg
🙏🌹. Sandra. Rip. 🌹🌹
7. K. Michelle
R.I.P to this queen. This could've been any of us. My prayers go out to her family. #sandrabland https://instagram.com/p/5fvlO_AhCf/
8. Gabrielle Union
SAY HER NAME!!! #SandraBland #SandraBland #SandraBland #SayHerName
"We must get to the cause of #sandrabland death because this CANNOT happen again #deathorfreedom"
10. David Banner
"When will we fight back. A man's duty on earth is to protect women and children. Where are the gangsters? Preachers? We need you. Please."
11. Nicki Minaj
"Rest In Peace #SandraBland"
12. Talib Kweli
"We the people ask @LorettaLynch to investigate #SandraBland #KimberleeRandleKing RETWEET "
Signs. Signs. Signs all around us. The Message is Here. #SandraBland
14. Missy Elliot
"When I look at the #SandraBland traffic video it brings so many emotions😳😢😡😡😤!"
15. Jessie J
"God bless your soul Sandra | #sandrabland | Change needs to come |Justice needs to be served | Heart… https://instagram.com/p/5fV79mQ0aw/ "
16. Jackee Harry
"It's time y'all, it's time.." #SandraBland #BlackLivesMatter
"In memory of #SandraBland these things don't make no kinda sense "
18. Holly Robinson Peete
I really don't look forward to having ANOTHER difficult conversation w my kids tonight...but here we go again😧💔 #SandraBland #SayHerName 😢
19. Jeffrey White
Sadly, doesn't matter by whose hand she died. Unjustified arrested set the outcome in motion. The state murdered her. #JusticeForSandraBland
Sandra could have been your mother, sister, aunt, friend or if she wasn't killed the community outreach advisor A&M. #SandraBland
21. Joan Smalls
"My heart is broken. Sending my deepest condolence to her family and friends. May you find Strength, Peace and Justice. When will this stop? #EqualityForAll #RIP #Why #SayHerName
22. Gladys Knight
Sandra Bland.... #SayHerName #SandraBland
23. Cara Delevigne
Things need to change NOW #SANDRABLAND #Justice #Equality
24. Meek Mill
"Rip to that young lady that lost her life about a traffic stop! 🙏 ima make sure I pray for her and her family! 🙏😄😄😄"