Did you know that Mariah Carey launched a “melodic” beverage inspired by her own magic? So you’re telling us, we can buy Mariah’s magic at Walgreens and all Manhattan Duane Reade locations? Hits high note.
Mariah and business partner Kevin Liles hosted a press conference at the St. Regis Hotel in NYC where the iconic songstress revealed details about her “Butterfly” beverage that is a portal to her own social network!
Are you following darlings?
“Butterfly,” packaged in a Go N’Syde bottle, isn’t just a mixture of Mariah’s tears and sweat (just kidding), if you scan the bottle, it will take you to her social network that offers unprecedented access into Mariah’s world, treating viewers to a constantly evolving private experience. Go N’Syde blurs the lines between consumption, culture, entertainment – and reality. We like to call it “glitter land.”Currently filled with galleries, videos, and exclusive content, “Butterfly” catapults you into Mariah’s inner circle. As for the taste, think of it as a Gatorade-like drink with more sugar.
#TeamBeautiful was among the crowd of reporters and photogs who snagged a spot at the exclusive event. Watch Mariah explain the innovation venture above. Oh, and pick up her latest album “Me. I Am Mariah…The Elusive Chanteuse.”
Check out pics from the event:
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