Chipotle is using something other than overstuffed burritos and chips and gauc to get our attention. They are now using their words.
The Mexican-food-in-a-flash restaurant has tapped legendary author, Toni Morrison to write for them. Yes, you read that correctly. The celebrated author is a part of Chipotle’s new author series “Cultivated Thought” that features original short stories by prominent writers on its cups and bags. Now your burritos come with a side of George Saunders, Michael Lewis and Malcolm Gladwell — who also join Morrison in the campaign.
The short stories are the brainchild of fellow author, Jonathan Safran Foer, who came up with the idea and pitched it to Chipotle CEO, Steve Ellis. “I selected the writers, and insofar as there was any editing, I did it,” Foer told “Vanity Fair.” “I tried to put together a somewhat eclectic group, in terms of styles. I wanted some that were essayistic, some fiction, some things that were funny and somewhat thought-provoking.”
The entire campaign is thought-provoking. It reminds me of the interesting facts on the inside of a Snapple top, except instead of learning something new, you get an entertaining short story. Check out Toni Morrison’s below:
By Toni Morrison
I took my heart out and gave it to a writer made heartless by fame, someone who needed it to pump blood into veins desiccated by the suck and roar of crowds slobbering or poisoning or licking up the red froth they mistake for happiness because happiness looks just like a heart painted on a valentine cup or tattooed on an arm that has never held a victim or comforted a hurt friend. I took it out and the space it left in my chest was sutured tight like the skin of a drum.
As my own pulse failed, I fell along with a soft shower of rain typical in this place.
Lying there, collapsed under trees bordering the mansion of the famous one I saw a butterfly broken by the slam of a single raindrop on its wings fold and flutter as it hit a pool of water still fighting for the lift that is its nature. I closed my eyes expecting to dissolve into stars or lava or a brutal sequoia when the famous writer appeared and leaned down over me. Lifting my head he put his lips on mine and breathed into my mouth one word and then another, and another, words upon words then numbers, then notes. I swallowed it all while my mind filled with language, measure, music, knowledge.
These gifts from the famous writer were so seductive, so all encompassing they seemed to make a heart irrelevant.
Wow, so beautiful! Doesn’t necessarily increase my craving for a taco, but I guess I’m not the type that needs fancy words to order a steak burrito bowl in the first place. I mean, I do want a taco, but it’s not because of Toni Morrison’s flawless story, it’s because I’ve typed the word, “Chipotle” at least five different times now.
Check Out This Delish Gallery Of Your Fave Guilty Pleasures Made Into Salads!
1. I'll Have A Salad
Eating healthy is no easy fete. It's so effortless to indulge in our favorite comfort foods and say we'll get to the gym tomorrow. From Chicken & Waffles to juicy cheeseburgers, the calories start to add up and our waistline pays the price. Not anymore! What if I told you there was a way to indulge in your fave fattie meals, without the hefty calories? You can turn your faves into a salad! Check out a few here!
2. Pad Thai Salad
Many people think that Pad Thai is one of the healthiest choices when eating out. However, the average Pad Thai calorie count is 900+! WHOA! In order to fully enjoy these yummy flavors, it may be best to eat them as a salad. Check out the recipe here: http://bit.ly/1ar2rEg
3. Chicken & Waffles Salad
No, there are no waffles in the salad! There's not even dressing. But with the real Chicken & Waffles weighing in at 1000+ calories, it's beneficial to find another way to indulge. With sweet oven-fried chicken and mangoes to dress your greens, you'll swear you're having the real thing! Check out the recipe: http://bit.ly/1c4xPHq
4. Cheeseburger Salad
There's nothing like sinking your teeth into a juicy cheeseburger! However, the 300 plus calories that many of our favorite burgers give us, is often not worth it. Once you add all the fixin's, your calorie count goes through the roof. Check out how to make it into a yummy salad! http://bit.ly/1aqjOVW
5. Pizza Salad
Who doesn't love pizza? However, we can't go around eating it with wreckless abandon because before you know it, your pants no longer button with ease. With each slide starting at 250+ calories (and 3 slices later), it's best to enjoy responsibly. Check out this amazing pizza salad recipe that you CAN eat everyday: http://bit.ly/LU2lKr
6. Macaroni Salad
Are you thinking--there's no way to make the savory and amazing dish that is macaroni and cheese into a salad. You're wrong! Where there's cheese, noodles and greens, there's a way! In just one cup of mac & cheese, you're allowing 250+ calories into your body. That's not good, but you know what is? Macaroni Salad (and not the mayo-heavy kind)! Check out the recipe here: http://bit.ly/1dvYE38
7. BLT Salad
BLT's are quite the yummy sandwich, but if you took away the bread and made it into a salad, you'd realize that you're always going to want to have your BLT without the bread! There are 550+ calories in a BLT. WHOA! Good thing you can skip all those and still enjoy a BLT! Check out the recipe here: http://bit.ly/19O6nP5
8. Buffalo Wing Salad
It's so easy to eat more buffalo wings than you should! Between the sauce and the juicy chicken wings, I just can't get enough. Remixing the buffalo wing by putting them on a salad will change the way you eat hot wings! There's 80+ calories in 1 chicken wing and we all know we don't eat just one! Here's a guilt free way of enjoying those finger-lickin' good wings! Check out the recipe: http://bit.ly/1dw40v1