This lady stays on pointe! Ballerina Misty Copeland continues to break ground and smash barriers well beyond the confines of any stage. Her presence is undeniable as the lead female soloist in the American Ballet Theatre, the first African American ballerina to step into the lead slippers in 20 years. But that’s just the beginning. Misty has signed a multi-year deal with Under Armour, the top sports performance and innovation brand. She will be featured in the brand’s largest marketing campaign for its women’s line.
In a press release, Under Armour SVP Leanne Fremar welcomed Misty to a talented roster of world class athletes, including downhill skier Lindsey Vonn and pro-tennis player Sloane Stevens. “Misty Copeland is a game changer. Just as Under Armour is changing our consumer’s expectations around performance gear by infusing it with style and design, Misty is changing the world’s view of what it means to be a world-class ballerina. She brings a modern athleticism to a very traditional art form and pushes the boundaries of the status quo definition of the word ‘athlete.’”
Misty’s goal is to keep inspiring women to reach their best potential. ”Joining the Under Armour family feels like a natural fit since they have always championed hard work and strong women. In addition to supporting me with innovative performance products that give me an edge in my training, Under Armour will be a great partner to help me inspire women as they find the will to pursue their goals.”
New Under Armour gear and Misty motivation? Talk about taking that treadmill run to the next level!