Are sports management companies the next big trend in hip hop?
According to sources, Cash Money Records may be following in Jay Z’s footsteps and launching a sports agency of their own in the new year.
“The famed record label — home to Lil Wayne, Drake and Nicki Minaj, to name a few — has filed a legal request to trademark the name Visionaire Sports Group,” XXL reports. “The documents indicate that Cash Money has the intent to use the name, but probably has not yet done so; before the trademark comes into effect Cash Money will have to provide proof that they are using it in the way intended.”
MUST READ: 10 Reasons Why Jay-Z Is A BOSS!
The trademark request filed October 25 covers the following: “Sports agency services, namely, management, representation and promotion of professional athletes; promoting sports competitions and/or events of others; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with athletes; talent agencies; arranging personal appearances by persons working in the field of sport; business management of sports people; talent recruiting services in the field of sports; talent management services for professional athletes; career management services for persons employed in the sports industries.”
Word on the street is Visionaire Sports Group has already teamed up with Mississippi-based agency Pay 2 Win Sports, Inc.
In related Jay Z news, a new survey concluded that millennials – people born roughly between 1980 and 2000 — do not trust the Brooklyn rapper for a variety of his business decisions.
According to research by celebrity branding expert Jeetendr Sehdev, Hov’s brand lacks “authenticity.”
“Millennials question the exact nature of Jay Z’s role in the artistic process,” Sehdev told Business Insider. “Does he really write his own songs? Is he choosing the artists to collaborate with, or is he just the face of a money-making empire? … Millennials questions his approach to loyalty, whether it be to a business deal or his fans. His motivations to just make money can be viewed by this audience as self-centered, even if they may be business savvy.”
So what was Sehdev’s recommendation for Jay? “I believe Jay Z is going to need more exposure of his true self, meaningful partnerships, and true philanthropic efforts to get back into the good books of Millennials,” he said.
Do you agree? Weigh in with your thoughts in the comment section below.
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27 Moments Of Jay Z Being Richer Than You
1. We Get It Jay Z, You're Rich
We've heard Jay boasting what he owns in various songs; only to Google it and find out that we'd have to hold our rent for at least 5 months to be able to pay for it. But it's Jay's SCC clothing line at Barneys that is a blatant testimony of his out-of-touch richness. A $700 cashmere ski mask? Jigga what?! In honor of Jay's growing bank account and ego, we've gathered his richest GIFs for your viewing pleasure.
2. Rich People Quench Their Thirst
By sipping from Grammys. In the words of that Dos Equis dude--"Stay thirsty my friends."
3. Rich People Make An Entrance
And it usually involved Kanye West and pyrotechnics.
4. Rich People Be Like...
5. A True Test Of Your Richness...
Is how much Kanye West loves you.
6. Rich People Marry Beyonce
and make her fall "Dangerously In Love."
7. Rich People Only Do Courtside
Because they own the team.
8. RIch People Can Blow Smoke
Without even smoking.
9. Rich People Dance
But only with Justin Timberlake.
10. Rich People Love To Vacation In Exclusive Locations
The more off limits, the better.
11. Rich People Have Friends In High Places
Problem or not, Jay has a special place in Obama's heart.
12. Rich People Have Bentleys
Even before they blowup-uate.
13. Rich People Make Taraji P. Henson Swoon
with one rich kiss.
14. Rich People Get Fresh Like No One's Watching
Even though they are. People are always watching.
15. Rich Men Love A Good Pinky Ring
And they show it off every chance they get.
16. Rich People Don't Need A Mic
Andddd anytime anyone says, "Thank you," they know it's for them.
17. Rich People Boast
But it's mostly about things they can do or have done.
18. When Rich People Are Bored...
They blow things up for sport with Kanye West
19. Rich People Can Get All Up In Your Face
And dare you to unfold your arms.
20. Rich Men Make Pharrell Go
21. When You're Rich...
People sit around watching you smoke your pricey cigars.
22. Rich People Play Around In The Studio
Even when they charge per hour
23. Rich People Pay Timbaland For Beats
We all know Tim's beats are minimum 100K. That doesn't hurt Jigga's wallet one bit.
24. Rich People Sip Tea
From a tiny teacup. Jay's pinky is struggling to stay down. Rich people do that.
25. Rich People Make This Face Often
Because only a hefty bank account can make a man look this happy.
26. Rich Men Have Secret Handshakes
That you could never afford.
27. Rich People Don't Want You Reading Over Their Shoulder Either
Especially when it's Beyonce.
28. Rich People Have Rich Friends
Even when their friendship don't make no kinda sense.